A Perfect About Us Page: How to create it?

 If you are a business owner and focus on selling services and products on your website, your potential customers might not find your business reliable. Without explaining your core values and story, you cannot build connections with your potential visitors. Hence, it is vital to create an about us page because this will allow your visitors to read an attractive introduction to your brand.

An About Us page that is well designed can help you to connect with your audience and develop trust eventually. Thus, to create an amazing About Us page that can boost your retention rates and increase your conversions, you should trust a reliable website design company.

So, let us discuss what an About Us page is and how you can create one for your company website below.

About Us page: What is it?

It is a page that has the ability to inspire people to buy your products or work with you. It can contain your achievements, your brand story, and even your best testimonials. This About Us page is not a place where you need to push a hard sell or even boast about your brand. It needs to offer an honest and up-front portrayal of your company, your values, and your company story.

So, while creating a good About Us page, you need to ensure that:

·        Remember to avoid a sales pitch

If a reader is on the About Us page of your site, there is a chance that they are thinking about using your service or purchasing your products. They are trying to look at why they should select you. Hence, don’t sell your service or product.

·        Never follow the crowd

If a person is reading your About Us page, there is a scope that they are considering your competitors. Thus, ensure your page stands out. It needs to make it more impossible for your potential customer to forget you.

·        Be creative

Do not fall into the trap of just writing a brief summary of your company and calling it a day. The most attractive About Us page needs to be informative, creative, and also interesting.

·        Avoid the hype

Users may see straight through; hence, just leave it for social media.

·        Feature faces

Consumers sometimes like to know from whom they are buying or working. Hence, you need to be sure to feature at least some of your employees or team members on the About Us page. This can eventually help you to boost your conversions.

So, the main thing is that people wish to work with other people, not companies or brands. So, you can use the About Us page of your website to relate to users on a personal level as well as help them to know about your business. So, to create a perfect About Us page, you can trust a professional website design company.

Tips for creating a good About Us page

Now, let us share a few tips to create a great About Us page.

·        Tell a story

A perfect way to create a unique About Us page is to tell the history of your company. Sometimes, stories can compel visitors to become more invested in your brand, and they try to know more about you. Hence, it can eventually lead to more conversions.

·        Make it simple

While writing your About Us page, don’t make confusing copies of industry jargon. Your words need to leap off the page and inspire your potential customers to take action.

·        Use visuals that are engaging

You should opt for engaging visuals while creating your About Us page, as those can engage more visitors and inspire them to read more.

Thus, whenever you wish to create your own About Us page, make sure to follow the tips mentioned above, along with contacting a trustworthy website design company.