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Start with a vision, and then get to work

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Adrienne Reeves
Start with a vision, and then get to work

Your vision is the driving force behind everything you do. Without a clear, concise vision, it’s tough to know where to begin. And if you don’t have a strong vision, it can be difficult to articulate it clearly to your team or clients. That said, a great starting point for any business is always developing one. There are three primary steps in creating a vision:


What is a Vision?


A Vision is a specific goal or objective that a business, organization, or individual desires to achieve. A vision statement can also be called a mission statement. A Mission is the actual steps or activities that will be taken to achieve the vision.


What is the difference between a Vision and a Mission?


The main difference between a vision and a mission is that a vision focuses on what the business, organization, or individual wants to achieve while a mission focuses on how they will achieve it.


What is the Purpose of a Vision?


A vision is a goal or objective that requires someone to achieve a certain outcome. A vision can be written down, or it can be held in someone’s mind. The purpose of a mission is the same as the purpose of a vision, but it is typically more specific. A mission may require people to do something different or even new than what was proposed in the vision.


A goal or objective might not have anything to do with achieving an outcome, but it might still require someone to do something different or even new than what was proposed in the vision. For example, if you have a goal of becoming rich and famous, but no idea how you would get there, your goal might be called “aiming for excellence.”


What are the Components of a Vision?


A vision is a concise, succinct description of the company or organization’s goal. It should be clear, concise, and easy to swallow.


The components of a vision should be relevant to the company or organization’s product or service. The components should be specific, measurable, attainable, relevant to customers and employees, and achievable within the given time frame.


A vision needs to have a long-term perspective for it to be effective and lasting. It should also reflect the licensee's culture and values to maintain customer loyalty over time.


Conclusion


A Vision is a specific, short-term goal that a business or organization has set for itself. A Mission is the larger, longer-term goal that the business or organization hopes to achieve. The Purpose of a Vision is how the Vision will be achieved: through specific and measurable steps. There are three main components of a Vision: the Goal, The Path to achieve it, and The Timing of events that will lead up to it. Every step in achieving a vision must be based on an understanding of what the end state will be and how best to get there.

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