In this era of technological advancement, everyone is demanding more digital interaction. If you want to buy Smart TV in India, you can expect lower television prices without any need to spend hefty as many local vendors are delivering quality picture experiences at affordable costs.
However, connected TVs have embarked on a steady journey since the digital revolution. More and more users are now expecting experiential connections to extend to their living rooms in larger numbers. It's time for businesses to define their digital strategies with TVs as a necessary channel, not a choice. This is a tendency that can be seen in a variety of sectors, including media and entertainment, education, and e-commerce.
As per a study by Gartner Research, some patterns show that people nowadays want to decide what, when, and how they watch content in their living rooms. People need seamless synchronization between their two most commonly used devices, smartphones, and Smart TVs, as well as on-demand entertainment without commercial breaks.
People who own Smart TVs have the option to see content on a larger screen that isn't offered by certain networks. Users can now access content from YouTube, Netflix, Amazon Prime, and other OTT platforms direct on their smart television. Plenty of LED TV online in India brands are offering these features.
In this blog, you will get to know how to design and develop a connected TV experience.
1. Define Your Target Smart TV Platforms
You need to identify the various connected TV platforms that you want to target. The market is quite dispersed between Streaming Players, TVs with inbuilt OS, and Gaming consoles. All of these mediums offer a distinguished connected experience.
You can perform your research depending on your geography, industry, and end-user profile. For example, many Full HD Smart TV manufacturers such as Samsung Tizen, LG, Sony, Smart Alliance, etc., contribute about 75% of the total market.
2. Leverage The Existing Systems
Your objective is to create a connected TV experience. Several times, it will be an expansion and improvement of your current online and mobile applications. Remember that if you currently have online or mobile applications, you are creating a new front end and should be able to utilize a lot of the marketing, support, and technology already in existence.
3. Defining The Monetization Strategy
T-commerce or TV commerce has become a reality with more and more brands are using Connected TV features as a source of monetization. Subscriptions and ads, which might be in the form of SVOD (Subscription based VOD), TVOD (Transactional VOD), or AVOD, are the main two methods by that linked TVs can be made profitable (Ad based VOD). Decide your monetization approach while considering the audience, the platform's capabilities, and its limitations into consideration. Most of the players' preferred way of monetization is subscriptions.
However, Ad networks cannot be fully integrated on all platforms. Retailers are now integrating full e-commerce features in their Smart TV apps in addition to subscriptions and advertisements. QVC, HSN, H&M, LC, and TJC are some of the companies that have developed TV apps with full e-commerce features so that customers can buy their products directly. Buy Smart TV in India to get all these features.
4. Cross-Platform Development And Testing
Form an expert team with varied technical skills for different platforms. While platforms like Samsung Tizen, LG, and Panasonic make use of JavaScript, BrightScript knowledge is necessary for Roku development. Swift 2.0 can be used to create Apple TV apps, and Java/Android SDK experience is required to develop Android TV apps.
As there is a steep learning curve, it is advised to bring in a team with past experience in developing Smart TV apps. Spend time creating test scenarios and test cases rather than performing monkey testing. This will assist your team in considering all TV-specific scenarios, some of which may be unknown to your testing team. Before launching your LED TV online in India, always remember to define your test strategy and include various testing cycles across each resolution type (HD, Full HD, and UHD).
5. Build User Engagement By Leveraging Native User Experience
The Smart TV market is very fragmented and lacks standardization. Different pointing devices, as well as a variety of native capabilities and features, are available on all different TVs, streaming devices, and gaming consoles. The operation of a Roku TV remote differs greatly from that of a Tizen TV or an Apple TV remote.
End users are used to their own pointing devices and all of the built-in functionality that goes along with them. Each platform's native controls should be taken into consideration when designing the user experience for that platform.
To summarize, the Connected TV market is now rather fragmented, so you will need to make an effort to discover the platforms according to your location and target audience. As part of your digital strategies and programs, you will also need to take care of numerous multiple channels. The Good News is that you can use many of your existing systems to create Connected TV experiences. So, what’s the wait, then? Now is the right time to bring a Full HD Smart TV right to your home.
