If you are planning to start a career in an agency, but cannot seem to differentiate between creative, production, ad agencies etc. then it’s a good thing you came across this blog. Before you choose a particular area of expertise you should be aware of the kind of company you want to kick-start your career. In a nutshell, creative agencies provide new and personalized solutions to their clients as per their requirements. This is done by crafting creative campaigns for their products and services in a bespoke manner. Like any other business, a creative agency strives hard to achieve the goals of its customers. They specialize their work around three main areas, advertising, technology and design.
Let’s discuss in detail all the services provided by a creative branding agency:
Advertising
As fun as it seems from the outside, advertising your brand on a digital platform requires a lot of expertise. Companies hire digital agencies to execute advertising campaigns. For example, if it’s a company launching a new shampoo for frizzy hair. The agency will begin its job with market research to pinpoint the demographic of its client. A lot of teamwork, brainstorming, and collaboration are done to keep everyone in the loop to advertise the product in the best manner.
Consultation
Not only is this a very broad and spread out segment of work, but it even comes with its own set of challenges. At times branding design companies have the manpower to do the job, but they require guidance on how to go about it. If a company is facing issues with excessive costs and no savings, it can lean on consultation for that. Or if they need a marketing campaign only designed for them, and they wish for their team to take it on. Brainstorming and doing the grunt work also is a part of the consultation.
Design
Facebook turning into Meta, does it ring a bell? It must’ve taken the company months to redesign its entire brand from typography to look. Design is not a part that a business can navigate through on its own. Finding good and creative designers itself is a tedious process. In such cases, a creative brand design agency helps them out with any and every design requirement that they may have. New logo, promos, social media posts, etc.
Digital Services
The scariest part for any company is its It requirement. Books handling, accounts, and employee management all can be done, but the company’s true treasure is always its data. For that, you require extensive IT help to get your backups sorted. Apart from that, application and website designing, framing their entire digital presence is what these services primarily focus on. Not every creative agency involves digital services for their clients. In most cases, agencies that focus on marketing include tech, while those targeting productions exclude it.
What are the magnified roles in a creative branding agency?
It is nearly impossible to list each role in a creative agency, as the team differs for every client that they take on. But here are the prominent roles that are highly crucial for the smooth functions of a creative agency.
- Account Director
- Creative Director
- Producer
- Art Director
- Senior Copywriter
- Designers
- Editor
- Media director
- Campaign director
What is the difference between a creative agency, a digital agency and an ad agency?
The services that a creative branding agency offers usually encompass a lot between consulting, design, advertising etc. in other words, a creative agency can be an umbrella for all other domains that it brings with its name. That means it can include digital as well as ad agencies.
However, for example, if a company requires SEO (search engine optimization) or Social media management for their brand, they will most likely approach a digital company that doesn’t overwhelm their needs.
If some company wants an advertisement such as a TV commercial, they will approach an ad agency to sort out their needs in that area. As you can see even the process of hiring any agency to get your work done can be entire research in itself, you must find out what’s best for your needs as a client and what your brand requires in this day and age.
Conclusion
To wrap it all up, whether you require ad services or digital marketing applied, approaching the right creative agency is and should always be your priority. It can help your brand grow and achieve new heights for your company. Many companies these days have begun to branch out to such agencies and the results are truly amazing. With every field getting saturated by a variety of end users, the key is to present yourself in a manner that will tempt and attract your customers to come to you.
Also read: What should you look for when selecting a design firm for your company’s logo?
