The popularity of Google as the leading search engine cannot be disputed, which is why we have put together a guide on how to achieve a top ranking for your website on Google's first page. With Google accounting for an overwhelming 92% of the search engine market share as of April 2021, appearing on the first page of Google's search results can attract a significant number of potential customers.
To maximize the chances of attracting customers, it is crucial to aim for a top ranking on the first page of Google's search results. The reason being, why bother browsing through multiple pages of search results when the most relevant information can be found on the first page? This is why 75% of users do not click beyond the first page, as they prefer quick and easy access to the information they need.
Being ranked on the second page of Google's search results is not enough, as it can result in being overlooked by potential customers. If you want to learn how to achieve a top ranking on Google's first page without wasting time on the latest trends, then keep reading.
1. Get Google to Recognize Your Website Quickly
Google's bots are constantly scouring the web to find new websites, and they are very efficient in doing so. However, it may take some time for Google's robots to discover your website. Instead of waiting for days or even weeks, take proactive measures and inform Google about your website by submitting it to them.
If you have a XML sitemap for your website, you can submit it to Google Search Console to ensure that your website will be indexed by Google. Google Search Console is a free tool that can help website owners monitor their performance on Google and improve their visibility on search results.
The best part about Google Search Console is that you don't have to log in every day to check for any issues with your website. If Google encounters any problems with your website, it will send you an email notification.
2. Choose the Right Keywords to Target
Before attempting to rank your website on the first page of Google, it's crucial to identify the right keywords.
But what exactly are the right keywords?
To determine the right keywords, think about the terms that best describe your offerings, content, or other items that people may search for in connection with your website.
Typically, keywords are phrases consisting of 3 to 5 words that are most commonly used by searchers when looking for answers or businesses. If the keywords used on your website match the search terms entered by the users, your web page is more likely to show up in the search results.
However, this is just the starting point in your journey to rank on the first page of Google.
For instance, if you have a business website selling customized umbrellas, you would want people searching for customized umbrellas to land on your site. To increase your visibility on Google, incorporate the keyword "customized umbrellas" throughout your website, including your blog and web pages.
3. Include Internal Links and Build Quality Backlinks
The Importance of Backlinks in Improving Page Authority
Backlinks play a crucial role in enhancing the authority of a page. In general, higher-authority websites tend to rank higher compared to low-authority pages.
If your page has a substantial number of quality backlinks, it means that your page provides valuable information that people want to check out.
Many highly-ranked websites have acquired thousands of backlinks over the years, which has helped to maintain their top position. Incorporating relevant internal links is another effective way to boost the authority of your page.
So, how can you get backlinks to your website?
One of the most straightforward ways to get backlinks is to reach out to similar websites and request a link to an article on your website. This can be done by simply emailing them and asking for a backlink. Keep in mind that this method works best if the website is relevant to your niche and the content you're offering is of high quality.
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Whether you have been around for long or are just getting started with SEO, you must have spent some time researching it and discovered how much links matter to rank organically in the search results.
Google sees links as a lot more than just a ‘sweet gesture.’ To Google, it acts as a vote of trust that your site is reliable and credible.
Over the years, marketers and SEOs have tried and tested numerous different approaches to increase their site’s backlinks and expand their overall backlink profile.
PRODUCE LINK-WORTHY CONTENTSEO trends will keep shifting, but great content never gets outdated.However, what ‘great content’ means really depends upon who you are asking – it will vary from person to person.
PR DRIVEN OUTREACHRight after reading this, you might be wondering what does SEO and PR even have in common?However, establishing relationships is one of the leading techniques to get the job done when it comes to link building, which also happens to be the key to successful PR.Begin with interacting with the people in your industry or niche and those working at the most sought-after online publications.
Expanding your own brand will also help increase awareness for your organization.As you start building connections and become well-recognized among your peers and industry, you will realize that it is a lot easier for you now to pitch them for media placement opportunities.Again you must be wondering how media placements can result in the generation of backlinks?It’s pretty simple – when a publisher decides to feature your brand on a webinar, podcast, or live show, they will also promote this feature on their website and across social media platforms.Once you have successfully obtained the placement, ask your POC (point of contact) to add a link back to your website, as it will be helpful for the audience.
Millions of websites are available on the web, which offers the same type of services.
Thus, it is necessary to improve the website rank so that it can appear on top pages in Google and one of the best methods to do this is Moz Pro Website ranking tool.
Moz pro scans the website, looks for flaws, suggest improvements and give unique keywords.
The keywords suggested by this tool can be used in the content and when Google indexes the page, it will find it more relevant and automatically increases the website rank deriving more traffic and getting links from targetted audiences.
Thus, MozPro boosts the ranks and also show what changes are there in the website like missing tags, broken links, web-pages redirecting to 403.
It works as an SEO audit tool and remove all the errors.
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