A sleeping mask, also known as an eye mask or blindfold, is a cloth or cushioned material that covers the eyes and blocks out light. Sleeping masks are commonly used by people who find it difficult to sleep in brightly lit environments or who need to sleep during the daytime.
Sleeping masks can be made from a variety of materials, such as silk, cotton, or synthetic fabrics. They can also come in different shapes and sizes, with some covering just the eyes and others covering the entire face.
In addition to blocking out light, sleeping masks can also provide other benefits for sleep, such as promoting relaxation and reducing eye strain. Some sleeping masks are infused with scents or made with materials that are cooling or warming, which can provide additional comfort during sleep.
Overall, sleeping masks can be a helpful tool for improving sleep quality, particularly for people who struggle with sleep in brightly lit environments. However, it is important to choose a comfortable and well-fitting mask, as an uncomfortable or poorly fitting mask may actually interfere with sleep.
Market Dynamics
- A major driver promoting growth of the global sleeping masks market is growing travel and tourism industry. According to World Travel and Tourism Council, travel and tourism sector accounted 10.4% of global GDP in 2017. Economical flight and train tickets are attracting large number of travelers for long journey. Sleeping masks are helpful for inducing sleep during the day on an airplane with the lights on for long travel hours. Lightweight silk or cotton masks are the best options for travelling. Some sleeping masks are specially designed for travelling and are attached with a travel pouch.
- However, sleeping masks need frequent cleaning and repeated wash, which might cause the materials to degrade quickly. Less service life of these masks can hamper growth of the sleeping masks market. Generally, masks with higher price points have longer lifespans than those with lower price.
Market Taxonomy
On the basis of Product Type, the global sleeping masks market is segmented into:
- Contoured & Ergonomic
- Lightweight
- Wrap around
- Gel Mask
- Aromatherapy
On the basis of Distribution Channel, the global sleeping masks market is segmented into:
- Online
- Hypermarket
- Supermarket
- Specialty Stores
- Others