Market Overview:
The market size of web content management software was valued at USD 19.1 billion in 2016 and is expected to grow with a CAGR of approximately 16.53% during the forecast period. The Web Content Management Software Market report includes verified and revalidated market figures such as CAGR, gross margin, revenue, price, production growth rate, volume, value, market share, drivers, opportunities, restraints, SWOT analysis, review and forecast.
The major trends in the web content management is the growing demand which is shifting from content as a service (CaaS) to experience as a service (EaaS), largely among the major retailers and technology firms to better analyze the customer experience in order to deliver better customer service.
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Web Content Management Software Market Segmentation
On the basis of component, the market is segmented into solution and services.
The web content management software can be deployed on cloud and premise.
On the basis of organization size, the market is segmented into small and medium enterprises and large enterprises.
The web content management software covers various industrial sectors; food and beverage, media entertainment, retail, education, healthcare, hospitality, government and many more.
Key Drivers and Primary Barriers
The COVID-19 outbreak and the resultant lockdown continue to affect the world economy. However, the Internet has emerged as a prime solution to deal with the pandemic spread as it is helping gain information with regard to various aspects of the public. From education to healthcare, and from retail to sales, the strong IT infrastructure has ensured continuous business flow as well as dissemination of accurate data.
Although the COVID-19 impact has been significant, the Internet has helped companies to adapt to the major changes and continue with their work. With that said, the unexpected changes in the internet traffic patterns have led to challenges in terms of managing the digital content found on a website. Therefore, a number of websites that offer critical updates with regard to the novel coronavirus are increasing opting for the web content management software to deal with the voluminous traffic content currently witnessed.
As a result of the considerable surge in the internet use along with the massive smartphone proliferation worldwide since the SARS-CoV-2 outbreak, the web content management market has been on a rapid upward trajectory. One top market trend can be the escalating demand for CaaS/content as a service to be experienced as EaaS/ as a service, primarily among renowned technology vendors and to better review the customer behavior so they are able to provide an enhanced customer service. Another important market trend can be the increasing innovations in PaaS/ cloud platform as a service, given that several companies are now opting for cloud to conduct business as they bring down the cost of maintenance as well as subscription services.
For instance, in July 2020, Strapi, a leading web content management system firm, released its latest enterprise editions that help boost the RBAC/ Role-Based Access Control capabilities for enhanced governance and security.
Web Content Management Software Market Key Players
The renowned industry vendors profiled by MRFR analysts are -
- Oracle Corporation (U.S.)
- Hewlett Packard Inc (U.S.)
- International Business Machine Corporation (U.S.)
- Dell EMC (U.S.)
- Open Text Corporation (Canada)
- Adobe Systems Inc. (U.S.)
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Web Content Management Software Market Regional Insight
The geographical distribution of the web content management software industry comprises Europe, Asia Pacific/APAC, North America and RoW/rest of the world.
At present, North America is the global leader and is touted to remain so throughout the review timeline. With the expansive IT infrastructure and the fast consumption rate of the latest technologies, North American remains one step ahead of other regions. Some other factors that work in favor of the regional market can be the high amount of focus that goes into research development, especially in the United States as well as Canada. These countries are technically progressive and house some of the world renowned web content management software companies, which can be another major factor that promotes market growth.
A noteworthy development in the global market can be APAC’s fastest advancement rate from 2017 to 2023. Since the region is home to a fast increasing number of emerging firms in the field of software solutions, software development and electronics, the web content management market here is bound to observe garner profits in the ensuing years. The leading contenders in the region are immensely focused on boosting their revenues by offering personalized content, push the online interaction level with their customers and are also interested in expanding their brand presence, as a result of which the market is presumed to progress at a bullish rate in the following years.
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The report "Web Content Management Market by Solution (Digital Marketing Management, Mobile and Social Content Management, and Web Experience Management), Service, Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2025" is expected to grow from USD 6.0 billion in 2020 to USD 13.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period.
With an increase in the adoption of cloud-based WCM solutions among Small and Medium-sized Enterprises (SMEs), the WCM market is expected to gain traction during the forecast periodDownload PDF Brochure @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=255522685By component, the solutions segment to hold a larger market size during the forecast periodWCM solutions consist of digital marketing management, mobile and social content management, web experience management, digital asset management integration, web creation and edit tools, and content analysis.
These solutions enable organizations to provide enhanced user experiences by serving clients, partners, prospects, and employees through web and mobile devices.
The building of localized content is vital, which enhances the brand presence within a specific region.By vertical, the retail and consumer goods vertical to grow at highest CAGR during the forecast periodIn this highly competitive market of retail and consumer goods, brand positioning is the key to higher revenues.
Many retailers and consumer goods companies are leveraging the internet by launching their eCommerce sites.
This is an effective way to increase the ROI due to the absence of physical stores.
