The latest e-commerce platform to join the TikTok family is TikTok Shop, which allows creators, brands and merchants to showcase and sell their products directly on the app. With the product showcase tab, in-feed videos and LIVEs, it eliminates the need for users to visit external sites.
While this isn’t the best e-commerce platform for all businesses, it’s worth testing out if you have a good audience and a product that could potentially go viral.
Why do we sell on tiktok?
Tiktok is a social media app that allows users to create and share short-form videos. The platform is mainly used by younger generations and has grown into a multi-billion dollar business with offices in 150 countries. The video sharing app has been around for quite some time, but it is only in the past couple of years that it has really taken off and started becoming a big part of people’s lives.
We sell on tiktok because it’s a fun, engaging, and unique way to reach the younger generation of shoppers. It also offers a host of perks and tricks that aren’t available on other social media platforms. Among them are custom augmented reality branded filters and lenses.
If you are considering adding a tiktok shop to your ecommerce strategy, make sure you’re armed with a savvy marketing team and a proven tiktok advertising campaign. The best results come from a smart, well-rounded approach that includes search engine optimization (SEO), content marketing, and paid media.
How to set up a tiktok shop?
TikTok's newest feature, TikTok Shop, allows users to browse and purchase products directly from videos. It's a great way for ecommerce businesses to showcase their products without leaving the app, and it can help increase sales.
When setting up your shop, make sure it looks as professional as possible and is well-organized. No one wants to walk into a messy store!
Use high-quality images that accurately represent your products. Also, be aware of the product title limit of 34 characters and write descriptions that are as detailed as possible.
Once you have your shop set up, start marketing your products through TikTok live shopping or in-feed videos. These are simple ways to engage with your target audience and encourage them to add items to their cart.
You can integrate your TikTok shop with a number of eCommerce platforms including Shopify, Square Online, BigCommerce or Lightspeed (Ecwid). However, it's best to work with an eCommerce partner that offers apps or plugins for TikTok integration.
How to sell on tiktok?
With one billion active users, tiktok is the perfect platform to sell your products. TikTok’s new e-commerce feature, TikTok Shop, allows merchants, brands and creators to showcase and sell their products directly on the app through in-feed videos, LIVEs and a product showcase tab.
There are a few things to keep in mind before setting up your tiktok shop. First, be sure that your product titles fall under TikTok’s 34 character limit.
Then, make sure that your product descriptions are complete and interesting. Be sure to include all of the details about your products, including variations if you have them, and any shipping and warranty information.
It’s also important to optimize your bio so that it speaks to the people who are following you on tiktok. You should use emojis to communicate your brand’s message and a call-to-action (CTA) that directs followers to where they can buy your products. You can use Shoplus-the free tiktok analytics tracker to see trending TikTok products analytics.
Tips for selling on tiktok
It’s important to find your niche on TikTok and tailor your marketing strategies to that audience. It’s also crucial to create content that will genuinely appeal to your audience.
You can easily identify your target market by looking at the videos posted and shared by other marketers selling similar products. Once you know who your audience is, you can better target your marketing efforts and attract more customers to your shop.
The next step is to make your tiktok shop look professional. You can do this by optimizing your video thumbnail and creating an engaging product description.
You can also use emojis to help your description stand out from other users’ profiles. Emojis are a popular way of communicating on TikTok, and it can be a great way to catch the attention of your target audience.
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