The advent of technology has fundamentally transformed the business landscape in Australia, with ecommerce emerging as a major player.
According to recent reports, Australia’s ecommerce market is expected to reach USD 32.3 billion by 2024, indicating the rapid growth and adoption of online shopping among consumers.
Hence, web and mobile app development has become critical components of a successful ecommerce strategy in Australia.
A well-designed and user-friendly website is essential for providing customers with a seamless and intuitive shopping experience, which can impact purchasing decisions and determine business success.
Whereas mobile apps offer a more personalised and convenient shopping experience, providing valuable customer behaviour insights to inform product offerings and marketing strategies.
However, developing a successful web or mobile app can be challenging for ecommerce businesses, requiring expertise in user experience design, software development, and data analysis.
Furthermore, with the growing number of ecommerce businesses in Australia, competition is fierce, and businesses must have a strong online presence to stand out.
In this article, we’ll discuss the benefits of having a well-designed and functional ecommerce website and mobile app, as well as the challenges that businesses may face during the development process.
Finally, we’ll examine the future of ecommerce in Australia and how web and mobile apps development will continue to play a crucial role in its success.
Growth Of Ecommerce In Australia
The growth of eCommerce in Australia is driven by several factors, including increasing internet and smartphone penetration, changing consumer behaviour, and the COVID-19 pandemic, which has accelerated the shift towards online shopping.
This growth has significant implications for businesses. Ecommerce offers businesses the opportunity to reach a wider customer base, reduce overhead costs, and provide a more personalised and convenient shopping experience for customers. As such, ecommerce has become increasingly important for businesses in Australia, and those that fail to embrace this trend risk being left behind.
Let us Look at some statical data on Australian Ecommerce
According to ITA (International Trade Administration)
- The eleventh-largest eCommerce market in the world is in Australia.
- Revenue is predicted to reach USD 25.7 billion in 2020 and USD 32.3 billion by 2024, with a year-on-year increase of 15.5%
- Online commerce represents approximately 9% of all retail trade in the Australian market
- The brick-and-mortar retail market increased by 3.4% within the same time frame to reach USD 200 billion
- The largest Australian eCommerce platforms/sites are eBay (AU), Amazon (AU), Woolworths, JB Hi-Fi, Big W, Coles, Kogan, Officeworks, Chemist Warehouse, and Catch
- By 2020, 89% of eCommerce purchases in Australia will be domestic
- Ecommerce sites like eBay, Amazon, and Gumtree account for almost 40% of all B2C sales.
- In 2018, only 21% of Australians bought merchandise from foreign vendors.
- Mobile Ecommerce represents a significant opportunity in the local market, with 26.4% of all eCommerce transactions occurring via mobile phone
- PayPal is used for 48.8% of all online payments in Australia, while credit and debit cards account for 39.9% of online payments
- The buy now pays later market accounts for 6.7% of online transactions, with AfterPay being the most well-known provider.
Read more about Australian ECommerce Businesses
