The global disposable underwear market size was valued at USD 3.2 billion in 2022. The market is projected to grow from USD 3.2 billion in 2022 to USD 4.4 billion by 2030, exhibiting a CAGR of 4.80% during the forecast period.
Products for disposable underwear are often constructed of non-biodegradable materials like plastic and synthetic textiles. They are promoted for usage in situations where conventional underwear may not be practical or convenient, such as during vacation, hospital stays, or after surgery, and come in a number of shapes and designs, including briefs, boxer shorts, and panties. The market for disposable underwear has grown significantly in recent years due to a number of factors, including rising consumer demand for comfort, convenience, and hygiene as well as developments in disposable textile product manufacturing technology. However, the disposable underwear market also confronts a number of difficulties, such as issues with sustainability and environmental impact, as well as cultural preferences and financial considerations.
RECESSION IMPACT
The disposable underwear market can be affected by a recession in both good and bad ways. Positively, during rough times financially, disposable underwear items may be perceived as a more affordable option to regular underwear. Consumers may be increasingly inclined to select disposable underwear goods that combine affordability and convenience as they grow more price-sensitive. On the down side, a recession may also cause consumers to spend less money overall, which may have an effect on disposable underwear sales. Disposable underwear goods might not be prioritised by consumers as much if they are not regarded as necessities.
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DRIVING FACTORS
Changing Consumer Preference to Drive Market Growth
The disposable underwear market is impacted by shifting customer tastes and behaviours, which are influenced by a number of reasons including altered lifestyles, an increased focus on hygiene, and rising consumer desire for environmentally friendly and sustainable goods. The rising tendency towards convenience and on-the-go lives is one of the major factors influencing shifting consumer preferences in the disposable underwear market. The need for clean underwear during vacation, outdoor activities, or after working out at the gym is just one example of the many difficulties that consumers are looking for items that quickly and easily solve. Unlike to conventional underwear, which needs to be washed and dried, disposable underwear offers a practical and sanitary replacement. Furthermore, the growing emphasis on hygiene, particularly in light of the COVID-19 epidemic, is another factor influencing shifts in customer preferences in the disposable underwear market. Customers are becoming more aware of the dangers connected to shared areas and community goods, like hospital stays, hotel rooms, and public restrooms. Traditional underwear, which could be contaminated with bacteria and germs, can be replaced with disposable underwear for a more hygienic option.
RESTRAINING FACTORS
Rising Environmental Concerns to Limit Market Growth
Due to disposable underwear's use of non-biodegradable materials including plastic and synthetic textiles, the disposable underwear sector is largely plagued by environmental concerns. When these materials are thrown away, it may take decades or even centuries for them to break down, which adds to the rising issue of plastic trash in landfills and seas. Concerns exist over the environmental effects of both production and disposal in addition to the former. Disposable underwear manufacture necessitates the use of resources including energy, water, and raw materials, which can result in greenhouse gas emissions and other environmental problems. Furthermore, the usage of chemicals and other substances that could be hazardous to the environment and human health could be a part of the production process. For instance, some disposable undergarments contain chemical additives, such as scents or colours, which may be harmful or allergic.
LIST OF KEY COMPANIES PROFILED:
- Kimberly Clark
- Unicharm
- Essity
- Domtar
- Hengan Group
- First Quality
- Cardinal Health
- Medline
- Hartmann
- P&G
- Chiaus
- Daio Paper
- Hakujuji
- Fuburg
- McKesson
- COCO Healthcare
- Principle Business Enterprises
