Unlocking The Power Of Online Video Submission In 2023

As a business owner or marketer, you are always looking for new and innovative ways to promote your brand and connect with potential customers. One tool that has proven to be incredibly effective in recent years is online video submission. In this article, we will explore the various benefits of online video submission for businesses, provide statistics on its effectiveness, and offer tips and best practices for creating successful online video submissions.

Introduction to Online Video Submission

Online Video Submission refers to the process of creating and uploading video content to various online platforms, such as YouTube, Vimeo, and Facebook, in order to promote your business or brand. This can include anything from product demos and tutorials to customer testimonials and behind-the-scenes footage.

One of the main advantages of online video submission is that it allows you to reach a large and diverse audience. With millions of people using online video platforms every day, you have the potential to connect with customers from all over the world. Additionally, online video submission is often more cost-effective than traditional advertising methods, making it a great option for small businesses with limited budgets.

Benefits of Online Video Submission for Businesses

One of the biggest benefits of online video submission is that it can help you build brand awareness and establish your business as an industry leader. By creating high-quality, informative videos, you can demonstrate your expertise and provide value to potential customers. This can help you attract new leads and ultimately drive sales.

In addition to building brand awareness, online video submission can also help you connect with your existing customers. By creating engaging and informative content, you can keep your customers informed about new products or services, as well as provide them with helpful tips and advice. This can improve customer retention and foster brand loyalty. Another benefit of online video submission is that it can improve your search engine rankings. Google and other search engines prioritize video content in search results, meaning that a well-optimized video can help you rank higher in search results. This can help you attract more traffic to your website and increase your overall visibility online.

Statistics on the Effectiveness of Online Video Submission

The effectiveness of online video submission has been well-documented in recent years. According to a study by HubSpot, businesses that use video marketing see 66% more qualified leads per year. Additionally, 81% of businesses have reported increased sales after using video marketing.

Other studies have found that online video submission can improve website engagement and increase the amount of time that visitors spend on your site. According to Wistia, viewers of business-related videos are 1.6x more likely to visit a company’s website. Additionally, visitors who watch a video on your website stay an average of 2 minutes longer than those who don’t.

How to Create a Successful Online Video Submission

Careful planning and execution are necessary to produce a successful online video upload.

• Define your goals: Before you start creating your video, it’s important to define what you want to achieve.Your goals will inform the content of your video and help you measure its success.
• Know your audience: In order to create content that resonates with your audience, you need to understand who they are and what they are looking for. Conduct market research to gain insights into your target audience’s interests, pain points, and behaviors.
• Be succinct and to the point: Short attention spans make it crucial to keep your video brief and to the point. Aim for a length of 2-3 minutes, and focus on delivering your message in a clear and engaging way.
• Tell a story: People are more likely to engage with content that tells a story. Use narrative techniques to create a compelling and memorable video that resonates with your audience.
• Include a call-to-action: Every video should include a clear call-to-action (CTA) that tells viewers what to do next. This can involve visiting your website or joining your email list.

Tips for Optimizing Your Online Video Submission

Once you’ve created your video, it’s important to optimize it for maximum engagement and impact. 

Use keywords: Just like with written content, using the right keywords can help your video rank higher in search results. Use tools like Google Keyword Planner to identify relevant keywords for your video.

Add captions: Including captions can help make your video more accessible to viewers who are deaf or hard of hearing, as well as those who are watching without sound.

Choose an eye-catching thumbnail: Your video’s thumbnail is the first thing that viewers will see, so it’s important to choose an image that is eye-catching and relevant to the content of your video.

Share on social media: Social media platforms like Facebook, Twitter, and LinkedIn are great places to share your video and reach new audiences. Be sure to use relevant hashtags and tag relevant accounts to increase your reach.

Embed on your website: Embedding your video on your website can help increase engagement and improve your website’s SEO. Be sure to include relevant metadata and a transcript of the video for maximum impact.

Best Practices for Promoting Your Online Video Submission

Promoting your online video submission is just as important as creating it. Here are some best practices for promoting your video and reaching a wider audience:

• Share on social media: As mentioned earlier, social media platforms are a great place to share your video and reach new audiences. Be sure to use relevant hashtags and tag relevant accounts to increase your reach.
• Reach out to influencers: Influencers in your industry can help amplify your message and reach new audiences. Reach out to relevant influencers and ask them to share your video with their followers.
• Use email marketing: Email marketing is a great way to promote your video to your existing audience. Send out a newsletter or dedicated email that includes a link to your video and encourages viewers to share it with their own networks.
• Run ads: Paid advertising on platforms like Facebook and YouTube can help you reach a wider audience and increase your video’s visibility.
• Leverage your website: Your website is a powerful tool for promoting your video. Add your video to your homepage, blog, or other relevant pages to increase visibility and engagement.

The Top Online Video Submission Platforms

There are many different online video submission platforms available, each with its own unique features and benefits. 

YouTube:It offers a wide range of features, including analytics, advertising, and live streaming.

• Vimeo: Vimeo is a popular platform for hosting high-quality, professional videos. It offers a range of features, including customizable players, analytics, and team collaboration tools.
• Facebook: Facebook is a great platform for sharing short, engaging videos. It offers a range of advertising options, including in-stream ads and sponsored posts.
• Instagram: Instagram is a popular platform for sharing short, visually appealing videos. It offers a range of features, including filters, editing tools, and live streaming.

How to Measure the Success of Your Online Video Submission

Measuring the success of your online video submission is important in order to determine whether your efforts are paying off. 

• Views: The number of views your video receives is a good indication of its overall popularity and reach.
• Engagement: Metrics that indicate how well your content is being received by your audience, such as likes, shares, and comments, are known as engagement metrics.
• Conversions: If your goal is to drive sales or generate leads, tracking conversions is a key metric to consider. This can include anything from website visits to email signups.
• Retention: Retention metrics, such as average view time and drop-off rates, can help you determine how engaging your video is and where viewers are losing interest.

Case Studies of Successful Online Video Submissions

To illustrate the power of online video submission, let’s take a look at some real-world examples of successful video campaigns:

• Dollar Shave Club: In 2012, Dollar Shave Club launched a humorous video that went viral, helping the brand gain widespread recognition and over 12,000 new customers within 48 hours.
• GoPro: GoPro has used video marketing to great effect, creating stunning videos that showcase the capabilities of their cameras and appeal to outdoor enthusiasts.
• Blendtec: Blendtec’s “Will it Blend?” video series became a viral sensation, helping the brand increase sales and gain widespread recognition.

Conclusion: The Future of Online Video Submission for Businesses

Online video submission is a powerful tool for businesses looking to promote their brand and connect with potential customers. By creating engaging and informative video content, you can build brand awareness, attract new leads, and increase sales. With the right strategy and execution, online video submission can help take your business to the next level.