In 2016, Marc Jacobs started putting the "man" back in manicure with a new hashtag he created, #MalePolish. If you've followed the talented designer on Instagram, you've probably noticed that he's been posting some glamorous nails almost weekly.
In an interview with Vogue two years ago, A$AP Rocky said, "I think men should be able to do nail art without feeling feminine." Pretty obvi, men's nail manicure is having a moment.
Male Manicure In The Past
It is worth noting that the concept of painting colors on men's nails is not a brand-new one. In fact, male manicures were typical in ancient times. In Babylonian times, most men wore nail polish, with darker colors signifying higher social classes. Similarly, nail polish was worn by people of all styles and genders in ancient Egypt. In the case of Egypt, red represented a higher social status.
Men's Nail Polish At The Moment
In recent decades, men's nail polish has been chiefly associated with subcultural styles such as glam rock in the 70s and 80s (David Bowie), alternative rock in the 90s (Kurt Cobain's red nails), and Gothic culture.
The difference now is that men's nail polish is becoming more mainstream rather than counter-cultural. In other words, nail care is about aesthetics and personal expression, not arbitrary gender-biased commentary. With the trend of nail care for men prevalent, it may be time to deepen men's knowledge of nail manicure products.
Related Post: The Importance of Using a Nail File
To Be Continued
Want to try men's manicures? If you decide to do so, keep an eye out for our next blog post, where KAIGU BEAUTY will gather the latest trending men's nail polish collection for you. Stay tuned!
The global Nail Polish Market research report, published by Value Market Research, is designed to offer various market framework such as market size, portion, trends, growth path, value and factors that impact the current market dynamics over the forecast period 2020-2027.
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The major players in the Nail Polish include China Glaze, Odontorium Products, Inc., Revlon, L’Oréal Paris, Essie, and Sally Hansen..
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The report studies these subsets with respect to the geographical segmentation.
The strategists can gain a detailed insight and devise appropriate strategies to target specific market.
