When it comes to fundraising for your nonprofit organization, clear and effective communication is essential. This is especially important when using digital marketing technology such as P2P texting platforms. You only have so many characters to work with and you want to ensure that the message you are sending is a positive one.
That being said, there are a few tried and tested methods that you can use to improve your SMS marketing efforts. Check out these great tips courtesy of our MudShare team:
1.) Be mindful of your word count.
As briefly mentioned above, you are only allotted so many characters when sending a text - 160, to be exact. This means that you need to truly be mindful of your word count and the language you are using in your fundraising efforts. Remember to keep things short and simple to ensure that they are easily understood by your audience. A donor can always reply to your message to ask additional questions as a part of using engaging P2P texting platforms.
2.) Remind donors that they make a difference.
As a nonprofit organization, your dollars are being used for a mission. Whether you are helping rescue abused and neglected animals, or your goal is to provide free medical care for underdeveloped communities, you are making a huge difference. In turn, you need monetary donations to function. When sending out communication to donors, be sure to highlight your cause and be transparent about what their donations are being used for. This will be sure to inspire donations both big and small!
3.) Include a call to action.
One important step that you can’t forget to include in your SMS fundraising efforts is to include a call to action, or CTA for short. CTAs are necessary for helping donors know exactly where and how to donate. Include a link to your donation website page in your text or if you have it set up to do so, ask them to reply with a specific keyword to automatically donate a set amount that will be applied to their next cell phone bill. By doing this, you will help minimize effort on the donor’s end and make things easier for everyone all around.
4.) Make it personal.
A major benefit of using SMS texting platforms is that you can personalize messages in bulk. You can include the donor’s first and last name in the message without having to edit the messages one by one. This sort of personal touch will allow the recipient to feel special and as if they aren’t just a faceless phone number on a list. If you want to bolster your fundraising efforts, go the extra mile to ensure that the message is a personal one.
Contact MudShare Today!
Getting started with P2P texting platforms doesn’t have to be overly complicated. In fact, our MudShare team strives to make things as simple and streamlined as possible! Contact us today for a free quote for your nonprofit organization and allow our technology to help you truly make the most of your fundraising efforts.
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