The existence of a call to action (CTA) button is indispensable for any website. Without it, there is no means to drive conversions. A CTA button prompts visitors to take specific actions corresponding to the page's offer. Neglecting to craft compelling CTAs and resorting to generic phrases like "Submit" or "Download" can negatively affect your conversion rate.
CTA buttons can vary in terms of style, size, and design, depending on your specific conversion goals and overall website aesthetics. Failing to use the right CTAs may result in site traffic loss and revenue.
When your customers are uncertain about their next steps, they may likely leave your website and explore your competitors' offerings. To boost your website conversions, developing a compelling CTA button is crucial. This blog has covered some of the best practices for designing highly effective CTA buttons. Let's get started!
Some Proven Practices For Designing Effective CTA Buttons for Conversions
Design Attention-Grabbing CTAs
When it comes to the color of your call-to-action (CTA), it's essential to ensure that it’s distinct from the rest of the website text. To achieve this, consider employing bright and bold colors. It can include red, purple, orange, blue, and yellow. These vibrant hues will capture attention and encourage users to click on your CTA.
In addition to color, website designers can employ various typographical techniques to make your CTA visually distinct. Experiment with varied fonts, sizes, and styles. However, the choice should complement the typeface used throughout the website.
You can choose a separate font for your CTA. But be cautious not to overdo this, as it can look tacky and create a negative impression on users. The font size and style should blend seamlessly with the overall design of your site to avoid appearing off-putting.
The ultimate goal is to make your CTA button easily discoverable. Ensure that it stands out prominently on your page, immediately catching the user's attention. It's also crucial to test the visibility and effectiveness of your CTA on multiple devices and screen sizes. This ensures that it remains accessible and appealing regardless of how it's viewed.
Select the Appropriate Size
Large-sized UI elements are more noticeable. Custom web designers often use this to their advantage when highlighting crucial features like CTAs (Call-to-Action). By making CTAs larger than other buttons on the screen, they can effectively draw users' attention.
While such CTAs are more likely to be noticed, it is essential to maintain a balance. The ideal button should be large enough to be easily noticed but not excessively large to disrupt the page layout.
Consider User Flow
While attractive, large-sized call-to-action buttons can draw visitors' attention, strategic placement will enhance their visibility further. User flow, also referred to as the user journey, means the path users take to accomplish specific tasks, like making an online purchase.
Designing the user flow to allow users to gradually progress toward obtaining information is essential for a smooth user experience. By considering the user journey, you must ensure the optimal positioning of call-to-action buttons.
For instance, when designing a landing page, ensure that users see the "Sign up" CTA button after learning about the offer or services. This approach allows users to understand what they are signing up for and evaluate whether they truly need it.
To achieve the desired outcome, you may seek assistance from a reputable web design company in New York City to help you optimize the user flow and CTA placement.
Place the Call-to-Action Button Across Multiple Sections
Some website visitors tend to scroll more quickly than others. As a result, they may overlook the first call-to-action button if you place it near the top. You can increase their chances of seeing the CTA by placing it in multiple areas of the page.
To achieve this, incorporate one call-to-action button above the fold (the visible area before scrolling), another in the middle, and a third button at the end of the page. The number of placements may vary depending on the page type and length; longer texts may accommodate more CTA placements.
For shorter pages or blog posts, having one CTA at the top and another at the bottom will cater to both skimmers and meticulous readers.
Leverage White Space as a Tool
Web designers frequently use white space as a powerful tool. If a website page contains numerous visual components, a CTA button can easily get lost. To address this, ensure an appropriate amount of white space surrounding the button. This becomes instrumental in making it more prominent and capturing users' attention.
Additionally, white space plays a vital role in establishing connections between UI elements. The closer the components are to each other, the more connected they look. Thus, when certain elements, such as item descriptions or photos, support the call-to-action, you must reduce the space between them and the button.
Evaluate CTA Performance by Testing
Your job doesn’t end after incorporating the best call-to-action button practices. It’s important to measure their impact as well. To know how your CTAs are performing and whether they need modifications, perform A/B tests on your calls to action.
Modify an element, like the text or color. Next, you need to compare the modified version with the old one. This will help you understand which version performs better. You may risk losing conversions if you don’t evaluate your call-to-action buttons' effectiveness. You can perform A/B testing with different versions to determine the changes with the best results.
By incorporating these design principles, you can optimize your CTAs for maximum visibility and increase the likelihood of users taking the desired action. You can also collaborate with the top web design companies in USA for this.
Conclusion
This blog covered 5 proven practices for developing effective Call-to-action buttons. Keep them in mind while designing your website. But, if you find it difficult to create top-notch CTA buttons, take the help of an experienced web design firm in NYC. Their expert team of designers will ensure the best results.
