The global Cold Pressed Juice Market is estimated to be valued at US$ 737.3 Mn in 2022 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
A) Market Overview:
Cold pressed juice refers to juice extracted from fruits and vegetables using a hydraulic press, which applies high pressure to extract maximum nutrients from the produce. The process involves minimal heat and oxidation, ensuring that the juice retains maximum nutritional value, including vitamins, minerals, and enzymes. Cold pressed juice is gaining popularity among health-conscious consumers due to its perceived health benefits. It is believed to boost immunity, improve digestion, promote weight loss, and detoxify the body.
B) Market Key Trends:
One key trend in the cold pressed juice market is the increasing demand for organic and natural products. Consumers are becoming more aware of the harmful effects of pesticides and chemicals used in conventional farming practices. As a result, there is a growing preference for organic fruits and vegetables, which are used in the production of cold pressed juice. Furthermore, consumers are also seeking products free from artificial preservatives, additives, and sweeteners, driving the demand for natural cold pressed juices.
C) PEST Analysis:
Political: Government regulations and policies regarding food safety and labeling can impact the cold pressed juice market. Stringent regulations ensure quality and safety standards are met, ensuring consumer trust in the product.
Economic: The growing disposable income and increasing urbanization in developing countries are driving the demand for convenience foods and beverages like cold pressed juice.
Social: Changing consumer lifestyles, increasing awareness about health and wellness, and the rising trend of clean eating are contributing to the growth of the cold pressed juice market.
Technological: Advancements in cold press technology, such as improved hydraulic presses and juicing equipment, are enabling manufacturers to produce cold pressed juice more efficiently and cost-effectively.
D) Key Takeaways:
The global Cold Pressed Juice Market is expected to witness high growth, exhibiting a CAGR of 8.4% over the forecast period, due to increasing health consciousness among consumers. The demand for nutrient-rich and natural products is driving the market growth.
In terms of regional analysis, North America is expected to dominate the cold pressed juice market due to the presence of major key players and a high level of health consciousness among consumers. The Asia Pacific region is anticipated to witness the fastest growth, driven by the rising disposable income and changing consumer preferences towards healthier food and beverage options.
Key players operating in the global cold pressed juice market include PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. These players are focusing on product innovation, expanding their product portfolios, and strategic partnerships to capture a larger market share.
In conclusion, the global cold pressed juice market is expected to experience significant growth due to increasing health consciousness, the demand for organic and natural products, and advancements in cold press technology. North America currently dominates the market, while the Asia Pacific region is projected to witness the fastest growth. Key players in the market are focusing on innovation and expansion strategies to gain a competitive edge.
