Cold pressed juice is obtained from mechanically pressing or slowly squeezing ripe fruits and vegetables without applying heat or chemical processing. It is considered a healthy, easy to consume and nutritious alternative to traditionally processed juice. The global cold pressed juice market consists of various types of fruit and vegetable based juices such as orange, apple, carrot, beetroot, and mixed blends. It is widely available in bottles and tetra packs through offline retailers as well as various e-commerce platforms.
The global cold pressed juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The cold pressed juice market is witnessing high growth owing to rising health consciousness among the global population. People are increasingly adopting healthy diets and lifestyles focusing on nutrition-rich foods and beverages. Cold pressed juices are perceived as a convenient way to meet daily nutrition requirements through naturally packaged juices without any added sugars or preservatives. Furthermore, increasing awareness regarding the various health benefits of cold pressed fruit and vegetable juices through social media and online platforms is also fueling the market growth. Rising spending power and changing consumer preferences are other factors driving the demand for premium health drinks globally. However, high manufacturing costs and pricing of cold pressed juices remains a challenge for widespread adoption.
SWOT Analysis
Strength: Cold pressed juice contains higher levels of vitamins, minerals and antioxidants compared to thermally processed juices. As it involves minimal processing, cold pressed juices retain most of the nutritional value. It allows for natural, fresh juice experience without preservatives or added sugars.
Weakness: Cold pressed juices cannot be stored for long periods as it does not involve any preservatives. The shelf life is limited to 5-7 days once opened. It requires expensive cold-press machines for extraction process which makes it relatively costly compared to other juices.
Opportunity: Rising health consciousness and preference for organic and natural products provide growth opportunities. Increased awareness about benefits of cold pressed juices and importance of nutrition is driving demand. Growth in e-commerce channels allows wider reach.
Threats: Supply chain disruptions and fluctuations in prices of fruits can impact raw material costs. Entry of private label brands offering lower cost options is a threat. Stringent regulations around food safety and labelling compliance increases compliance burden.
Key Takeaways
The Global Cold Pressed Juice Market Demand is expected to witness high growth over the forecast period of 2024 to 2031 supported by increasing health consciousness. The global cold pressed juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031.
North America currently holds the highest share driven by rising demand in the US and Canada. Changing lifestyle, growing disposable income levels are factors propelling growth in the region. The Asia Pacific region is expected to grow at the fastest pace during the forecast period. Countries like India, China, Indonesia offer huge untapped potential. Rising living standards, growth in health and wellness industry are boosting market expansion. Evolving dietary patterns, exposure to Western influences are driving popularity of cold pressed juices in Asia.
Key players operating in the cold pressed juice market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. Major players are focusing on capacity expansions, new product launches and tapping new regional markets. They are investing in branding and promotion to spread awareness about the health benefits of cold pressed juices. Collaboration with e-commerce sites allows them to reach more customers.
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