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The Need for Cross-Departmental Training for New Product Launches

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Jeremy Madvin
The Need for Cross-Departmental  Training for New Product Launches

Your new product launch should be a time of celebration and excitement. After all, this is the point where all your preparation and hard work will begin to pay off. And yet, for many companies, new product launches are stress points. That's because they've done no cross departmental training — meaning their departments aren't on the same page.  


Read on to get insights from Jeremy Madvin on why you need to perform cross-departmental training to make your product launches perfect. And find out why it doesn't have to be hard to get everybody on board. 



What is cross-departmental training? 

Cross-departmental training teaches everyone involved with a product what goes into its conception, manufacture, fulfillment, and marketing. 

Training sessions are arranged as you approach the launch of a new product or service, making sure everyone is ready for the big day. The sessions give all of your team members the information they need to understand the entire process — meaning departments know how best to support each other. 

Once the product launches, it's a good idea to continue some form of cross-departmental training throughout the year, keeping everyone up-to-date as needed. 


Jeremy Madvin's Advice on Cross-Departmental Training 

You don't need to begin by blocking off weeks of work for cross-departmental training. In fact, it might help to start slow and early on, getting everyone onboarded to the same tool or familiarizing the entire company with an important element of production. 

For instance, many people in sales don't really understand the technicalities of the product they are selling — leading to frustrating hiccups down the line. Similarly, marketing departments aren't always familiar with the full suite of tools available to them to monitor the production process. 

The more you share knowledge through cross-departmental training, the more you build a culture of understanding. Soon, your team will blow you away with how effective they are at 

working together. Then, when your team finds itself in the lead-up to a product launch, cross departmental training will already be part of the flow. 


Make Your Next Product Launch Perfect 

Cross-departmental training is essential for new product launches. It ensures that everyone involved in the launch has a clear understanding of their role and how it fits into the bigger picture.  

Interested in getting honed-in training for your team prior to launching your next product? Check out our product training services today! 


Contact Jeremy Madvin in the USA branch with any questions at (805) 277-9092.



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