Search engine marketing is a digital marketing strategy for increasing a website's visibility in search engine results pages (SERPs).While the term used to refer to both organic and sponsored search activities such as programme optimization or SEO marketing, it is now almost exclusively used to refer to paid search advertising.Other terminology for programme marketing include paid search and pay per click (PPC).

As more consumers research and shop for things online, search engine marketing has become a vital online marketing strategy for growing a company's reach.In fact, the vast majority of new visitors to a website arrive as a result of a search engine query.In programme marketing, advertisers only buy impressions that result in visitors, making it a cost-effective way for a company to spend its marketing money.

It is, without a doubt, the quickest way to persuade people to visit a website.What is SEM and how does it work?For each search, search engines use complex algorithms to ensure that the most relevant results, including location and other readily available information, are returned.

Sponsored ads show at the top and side of programme results pages, giving them more visibility and prominence than organic search results.Consider yourself a customer looking for a product or service on the internet.

You go to a search engine and type in the terms you're looking for (also referred to as keywords).In your search results page, you may notice various corporate advertisements whose keywords match the keywords in your search.

These ads, as well as the opposite search results that match your terms, are prominently displayed on the page.

Hannah puts light on the importance of image optimization and showcases some SEO tips to increase image-related search and social traffic  When you think of search engine optimization (SEO), you probably think of using keywords within text content, but there are more ways to optimize your blog posts to boost search traffic.Optimizing images for search engines is an often overlooked method of increasing search traffic to your blog,and it only takes a few seconds to turn images that might get skipped by search engines into neon signs that your content is relevant, high quality, and useful to search audiences.In other words, don’t just rely on the most popular blog SEO tricks or commonly used blog post SEO techniques.

Instead, take your SEO efforts a step further by optimizing images, and you’ll see your search traffic and your blog grow even more!Following are five easy ways to optimize images in your blog posts.

The more tips you implement on your blog, the better.

Image File SizeSearch engine indexing and ranking algorithms typically weigh site load time as an important factor in delivering relevant results to keyword searches.

For example, Google assumes that a website that loads quickly in a user’s web browser offers a better user experience than a site that loads very slowly.

Therefore, save images that you plan to publish on your blog in the smallest size possible.It’s faster for you to just upload an image at its original size, but that 3000 pixel X 2500 pixel image not only takes up a lot of space in your hosting account but also causes your blog to load slowly in web browsers.

However, people often forget that although content is an important aspect, it shouldn’t be the only one guiding your SEO strategy.

This is why I have combined a ‘list-icle’ of sort explaining what SEO content is and how to optimize your content to complement your SEO strategies.First and foremost, SEO content writing focuses on keeping the layout, keyword composition and mode of delivery (text/info-graphic/video) in compliance with search engine algorithms.

Given below are 5 things you need to do in order to optimize your content for SEO;Ensure that your primary keyword appears in the title, whether it is a web page or a blog postThe main keyword and related keywords & phrases should be uniformly distributed throughout the pageLatent Semantic Indexing keywords or LSI keywords are related keywords or suggestive keywords for your primary keywords.

Use them in your content along with the primary keyword for better ranking opportunities.Keywords, including the LSI keywords should be used under H1, H2, and H3 (, and ) tags for better emphasis.Keywords should be used as anchor text when linking to other blog posts and web pages on your website.Along with relevancy, quality and engaging content,Local SEO friendly formatting plays a huge role in optimizing the content for search engines.

Meaningless content with random targeting and no defined niche only attracts penalties from Search Engines.Incorporate Keywords: Your content should not give the impression of carefully strategized keyword positions yet the keywords should be strategized carefully.

Study your keywords properly and keep them in your mind while writing your content, the best write-ups are those that use the keywords unintentionally helping both the search engine as well as the user.Promotion Post-publishing: Once you publish your content, ensure that you leave no stones unturned while promoting the said content.

For years, marketing writers and bloggers have been predicting that voice searches will become the preferred method for mobile users in 2020.

This leads to more people using these devices and completing voice searches.Maturing TechnologyReason number two why 2020 is the ideal year for voice search is because the technology has matured.

These devices are increasingly becoming more capable of handling even the most complex requests.

Google is beginning to move away from keywords, towards semantics, and voice search google is a significant driving force behind this change.

In particular, consider the following:QuestionsThe majority of voice searches are in the form of a question.

Thus, question-based long-tail keywords are becoming more valuable.