Short Messaging Service Marketing Market size was valued at USD 10.5 Billion in 2022 and is expected to grow at a CAGR of 20.1% from 2023 to 2029, reaching nearly USD 34.9 Billion.
Short Messaging Service Marketing Market Overview:
The primary goal of this research is to assist the user in understanding the Short Messaging Service Marketing Market in terms of definition, segmentation, market potential, significant trends, and the problems that the Short Messaging Service Marketing industry faces in key regions and nations. The market statistics and information were obtained from credible sources such as websites, annual reports of businesses, journals, and others, and were examined and validated by industry professionals.
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Short Messaging Service Marketing Market Scope:
The market statistics and information were obtained from credible sources such as websites, annual reports of businesses, journals, and others, and were examined and validated by industry professionals.
Short Messaging Service Marketing Market Segmentation:
Type: Application Generated, User Generated, and Others are the types into which the Short Messaging Service Marketing Market is divided. User-generated Short Messaging Service messages are sent directly by the user, as opposed to application-generated Short Messaging Service messages, which are delivered by an application on the user's behalf. The messages produced by automated programs or outside services are examples of other types of Short Messaging Service messages.
Application Type: Based on the application type, the market for short messaging services is divided into segments for authentication and verification, promotion and marketing, customer relationship management (CRM), information broadcasting, health notification, and others. Verification and authentication While promotion and marketing Short Messaging Service messages are sent to advertise goods or services, Short Messaging Service communications are used to verify the identification of users. CRM Customer relationship management uses Short Messaging Service messages, whereas information broadcasting uses Short Messaging Service messages to reach a wide audience. a health warning Health-related information, such as appointment or prescription reminders, is communicated via short messaging services.
Short Messaging Service marketing campaigns must be managed and optimized using support and maintenance services, which fall under the category of services. Software: The software component consists of the programs used to create and send Short Messaging Service messages.
Enterprise Outlook: The Short Messaging Service Marketing Market is divided into SMEs and large enterprises based on the size of an enterprise. While major corporations have more resources and need more comprehensive and scalable solutions, small and medium-sized businesses (SMEs) often have limited resources and need cost-effective solutions.
Deployment Type: SaaS, Cloud Based, and On-Premises are the segments of Short Messaging Service Marketing Market. SaaS (Software-as-a-Service) is a model in which software is delivered over the internet, while cloud-based solutions are hosted on remote servers. On-premises solutions are installed on local servers and managed by the organization. Marketing Campaigns: Occasions, Special Offers, Celebrations are some of the segments of Short Messaging Service Marketing Market based on marketing campaigns. Occasions include holidays and special events, while special offers may include discounts or promotional pricing. Celebrations may include birthdays or anniversaries, and others could include surveys or feedback requests.
Mobile and desktop are the two types of terminals that are segmented. Desktop-based solutions are made for use on desktop computers, whereas mobile-based solutions are tailored for use on smartphones and other mobile devices.
Type of SMS: Transactional SMS, Promotional SMS, Alert SMS, and Personalized SMS are the several types of SMS that make up the Short Messaging Service Marketing Market. While promotional Short Messaging Service messages are intended to advertise goods or services, transactional Short Messaging Service messages are used for urgent or important information. While personalized Short Messaging Service messages are made specifically for each user, alert Short Messaging Service messages are meant to inform users of significant events or information.
The Short Messaging Service Marketing Market is divided into three categories based on pricing: Monthly Subscription, Annual Subscription, and One-Time License. SaaS and cloud-based solutions typically use monthly and yearly subscription models, whereas on-premises solutions may use one-time licensing.
Range: The Short Messaging Service Marketing Market is divided into three segments: National, Multi-National, and Global. National solutions are intended to be used only within a single nation, whereas multi-national and global solutions are intended to be used in a number of different nations or regions.
End User: The Short Messaging Service Marketing Market is broken down by end user into the following sectors: retail, media and entertainment, travel, automotive, healthcare, information technology and telecommunications, hotels and resorts, advertising and event management, banking, taxi aggregators, financial services and insurance (BFSI), hospitality, insurance, educational institutions, religious organizations, and others. These market segments represent the numerous sectors that utilize SMS marketing to reach out to clients or other stakeholders.
Short Messaging Service Marketing Market, by Service Type (2022-2029)
1. Short Messaging Service gateway providers
2. Short Messaging Service resellers
3. Short Messaging Service marketers
Short Messaging Service Marketing Market, by Application (2022-2029)
1. Advertising,
2. Customer Service
3. Promotions
Short Messaging Service Marketing Market, by End User (2022-2029)
1. Retail
2. Healthcare
3. Financial Services
4. Others
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Short Messaging Service Marketing Market Key Players: The study discusses the key market players who are engaged in the industry, such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors, and so on. The key players in the Short Messaging Service Marketing market are
• Twilio (USA)
• SlickText (USA)
• EZ Texting (USA)
• Tatango (USA)
• SimpleTexting (USA)
• TextMagic (UK)
• Sendinblue (France)
• Textlocal (UK)
• Textline (Sweden)
• MessageBird (Netherlands)
• Route Mobile (India)
• Netcore Solutions (India)
• SMSGlobal (Australia)
• Burst Short Messaging Service (Australia)
• MessageBird (Singapore)
• Clickatell (South Africa)
• Short Messaging Service Global Technologies (UAE)
• Short Messaging Service Horizons (Israel)
• Wisoft Solutions (Kuwait)
• Mobivate Limited (South Africa)
• Movile (Brazil)
• Infobip (Brazil)
• CallFire (Argentina)
• FowardMX (Chile)
• Sezion Technologies (Brazil)
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Regional Analysis:
The report focuses on Global Regions and Market Size of Short Messaging Service Marketing, and development forecast 2021-2027, including industries, major players, suppliers worldwide, and market share by regions, with company and product introduction, position in the market including their market status and development trend by types and applications, which will provide its price and profit status, and marketing status, with 2020 as the base year.
COVID-19 Impact Analysis on Short Messaging Service Marketing Market:
The report discusses the impact of COVID-19: Since the breakout of the COVID-19 virus in December 2019, the disease has spread to practically every country on the planet, prompting the WHO to declare it a public health crisis. The worldwide effects of the coronavirus epidemic are already being noticed, and they will have a considerable influence on the Short Messaging Service Marketing industry in 2021.
Key Questions Answered in the Short Messaging Service Marketing Market Report are:
- What is the function of Short Messaging Service Marketing?
- What is the predicted revenue generation of the Short Messaging Service Marketing market?
- At what growth rate is the Short Messaging Service Marketing market evolving?
- Who are the major market giants operating in the Short Messaging Service Marketing market?
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There may be busy days, as well as, days where you hardly see someone walking in.
But you do probably on a biweekly basis get a text from your local pizza place or biriyani house.
Text message marketing allows restaurants, coffee shops, or other businesses in the foodservice industry to bring in new customers and keep them coming back.
Bring in traffic immediately, not later.
That’s why it’s so closely protected.
First of all, if you are located in a popular area like Dhanmondi, Gulshan, Uttara, Banani, Wari, Mohammadpur, etc., and want quick exposure, you should go for the location-based bulk SMS campaign.
In today's world, everyone is using smartphones and these cellphones are capable of sending and receiving text messages from all over the world.
Here comes the opportunity for the businesses to interact with clients through there cellphones and that why they prefer to use SMS(Short Message Service) as their tool to market the product and services of their company.
Some companies use Email marketing and other marketing mediums to interact with clients but the problem is that most people don't open up their emails on a regular basis and if they do so, they will find a flood of emails from which your marketing email is simply neglected.
And that why SMS simply helps you get in touch with your consumers in an effective and influential way.
This can be using Salesforce SMS App which provides the functionality to send text messages from the Salesforce platform.
Discussing Some of the points through which you can increase Sales through SMS marketing -
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