The global gluten-free products market witnessed significant growth in recent years, with an estimated value of USD 5.6 billion in 2020. Projections indicate that this market is set to reach USD 8.3 billion by 2025, experiencing a Compound Annual Growth Rate (CAGR) of 8.1%. Several factors contribute to this growth, including the increasing prevalence of celiac disease and a growing population embracing healthier dietary choices.
Celiac disease, an autoimmune disorder that damages the small intestine lining and hampers nutrient absorption, is a major driver of the gluten-free product market. Left untreated, it can lead to the development of other immune disorders, osteoporosis, thyroid disease, and even cancer. Notably, the impact of celiac disease is more pronounced in developing countries compared to the western world. In earlier decades, before the 2000s, the majority of the population remained unaware of the prevalence of celiac disease, often mistaking it for other digestive issues.
However, the landscape has changed significantly with the advent of simple yet reliable diagnostic methods. This has enabled a better understanding of the frequency of celiac disease in different cultures and regions, thereby fostering extensive epidemiological research in the field. The primary mode of treating celiac disease is through the consumption of gluten-free products and the avoidance of gluten-containing items, which has consequently driven the demand for such products.
Beyond the increased diagnosis of celiac disease, the market for gluten-free products is also expanding due to individuals suffering from other conditions such as non-celiac gluten sensitivity, inflammatory diseases, and autoimmune disorders. Government awareness campaigns and initiatives related to celiac disease, as well as the introduction of gluten-free product labeling, have played a crucial role in promoting the adoption of gluten-free foods among the public, even in developing countries. These efforts have not only raised consumer awareness but also boosted the demand for gluten-free products.
Key players in this market include well-established companies like The Kraft Heinz Company (US), The Hain Celestial Group Inc (US), General Mills (US), Kellogg’s Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Raisio PLC (Finland), Dr. Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Big OZ (UK), Alara Wholefoods Ltd (UK), Norside Foods Ltd (UK), Warburtons (UK), Silly Yaks (Australia), Seitz Glutenfrei GMBH (Germany), Bob’s Red Mill (US), Kelkin Ltd (Ireland), Amy’s Foods (US), Golden West Specialty Foods (US), and Prima Foods (UK). These industry leaders are at the forefront of meeting the growing demand for gluten-free products in the global market.
