An elite behemoth in the industry of coaching, Erickson Coaching International started its journey in
1980 in Canada, giving true meaning to the phrase ‘it takes time for the fruits of labour to ripen’.
With over 40 years of experience, a footprint in over 40 countries, and over 50,000 graduates,
Erickson is one of the prominent leaders in the field of coaching. This year, as they celebrate their
20 th year of accreditation with the International Coaching Federation, they look to inspire more
and more coaches on the journey of transformation. Yes, you read it right! TWO DECADES with the
ICF- the premier global federation in the world of coaching, makes their coaches stand out amongst
their peers like none other! Establishing a pedigree of this calibre did require substantial effort. Their
founder- Marilyn Atkinson, is the creator of the internationally acclaimed Solution-focused coaching
model, The Art & Science of Coaching.
Reading into Marilyn’s professional past, it makes sense as to why she forayed into this industry. She
was a clinical psychologist to begin with and was greatly influenced by the work of Milton Erickson,
even giving his name to her enterprise. As a clinical psychologist, she was able to understand the
intricate workings of the human psyche and make sense of why we do what we do, especially in
workplaces. Inspired by the techniques of Erickson and certain neuroscientific principles, she
travelled around the world creating programs that would help coaches create profound and ever-
lasting impact. As of today, Marilyn remains an enthusiastic trainer and leader with the zest to
inspire the new generation of coaches coming through. She continues to give wings to the ideal that
helps Erickson Coaching International take flight: Human transformation- one conversation at a
time.