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Boost the Growth of the Guarana Market

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Sneha
Boost the Growth of the Guarana Market

The global Guarana market is estimated to be valued at US$ 6218.69 Mn or Mn in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Guarana is a climbing plant native to the Amazon region whose seeds contain caffeine. It has higher caffeine content than coffee beans. Guarana extract contains caffeine, catechin, and epicatechin. It stimulates the central nervous system and provides energy. These properties make guarana an important ingredient in energy drinks and supplements. Guarana also offers health benefits such as increased alertness and focus, mood enhancement, weight loss, relief from headaches and migraines.

Market key trends:

The energy drinks segment dominates the global guarana market due to increasing demand for functional beverages. Changing lifestyles and hectic schedules are fueling demand for energy drinks. Guarna is a key ingredient in various energy drinks due to its stimulating properties. Europe is a major market for guarana-infused energy drinks. Growing popularity of organic and natural ingredients is also benefiting the guarana market. Manufacturers are developing innovative product formulations using guarana extracts for various applications in the food and beverage industry. The e-commerce industry is expected to boost sales of guarana supplements over the forecast period.

Porter’s Analysis:

  • Threat of new entrants: The guarana market demands high initial capital investments and R&D which pose barriers for new companies.
  • Bargaining power of buyers: Buyers have moderate bargaining power owing to the availability of substitutes like energy drinks available from key players.
  • Bargaining power of suppliers: A few companies control the raw material supply of guarana which gives them bargaining power over buyers.
  • Threat of new substitutes: Energy drinks and caffeinated beverages are major substitutes but their consumption is growing at a faster pace compared to guarana-based products.
  • Competitive rivalry: The guarana market is consolidated with presence of top companies.

Key Takeaways:

The Global Guarana Market Growth is expected to witness high, exhibiting CAGR of 7.1% over the forecast period, due to increasing demand for energy drinks and dietary supplements.

Regional analysis: South America dominates the global guarana market currently. Brazil accounts for over 60% of world's guarana production led by the Amazonas state. Growing health awareness among consumers has boosted guarana product sales.

Key players: Key players operating in the guarana market are Vitaspice Brasil Ltda, Prover Brasil for Export Ltda, Herboflora Produtos Naturais Ltda, Ambev, Duas Rodas Industrial Ltd, A R De Sousa Ribeiro & Cia Ltd, Natural Amazon Herbs Producao De Extratos Ltda, Iris Trade Inc., The Green Labs LLC, and Nutra Green Biotechnology Co., Ltd. Ambev leads the guarana-based energy drinks segment with dominant brands like Guarana Antarctica.

 

Read More - https://www.trendingwebwire.com/guarana-market-share-and-demand-analysis/

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