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Rising Demand For Probiotic Food And Beverages To Boost The Growth of The Probiotic Ingredients Market

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Purvaja
Rising Demand For Probiotic Food And Beverages To Boost The Growth of The Probiotic Ingredients Market

Market Overview:

Probiotic ingredients refer to live microorganisms which provide health benefits when consumed. Probiotic bacteria are used in the production of various fermented food products such as yogurt, cheese, pickles and kefir. They help maintain a balanced gut microbiota and improve gut and digestive health. With rising awareness about the health benefits of probiotics, the demand for probiotic food and beverages is increasing globally. This is driving the growth of the probiotic ingredients market.

Market key trends:

Probiotic yogurts are gaining popularity among health-conscious consumers owing to gut health benefits. Probiotic dairy products contributed over 50% to the global probiotic ingredients market share in 2022. The demand for vegetarian and vegan probiotics is also growing due to rising cases of lactose intolerance. Probiotic supplements for gut and immune health are increasingly being used during the COVID-19 pandemic. Companies are launching new protein-rich probiotic foods for fitness enthusiasts. Technological advancements in microencapsulation have improved survival and stability of probiotic cultures during processing, storage and transport of products.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate because of high setup costs and R&D investments required for probiotic ingredients production. However, low differentiation and branded loyalty make entry easier.

Bargaining power of buyers: The bargaining power of buyers is high as Probiotic Ingredients is a fragmented industry with many global players. Buyers can negotiate lower prices by playing competitors against each other.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many suppliers for raw materials. However, relationships with a few key suppliers ensure consistent supply.

Threat of new substitutes: The threat of new substitutes is low as Probiotic Ingredients have significant health benefits with little substitute options available.

Competitive rivalry: High as the market is dominated by few global players.

Key Takeaways

The Global Probiotic Ingredients Market Demand is expected to witness high growth, exhibiting CAGR of 4.0% over the forecast period, due to increasing health awareness and demand for functional and probiotic food & beverages.

Regional analysis: North America dominated the probiotic ingredients market in 2023, accounting for over 35% of global market share. Asia Pacific is anticipated to witness fastest growth owing to increasing consumption of functional food and larger consumer base in the region.

Key players operating in the probiotic ingredients market are Kerry Inc., Chr. Hansen Holding AS, Koninklijke DSM NV, DuPont De Neumors, Inc., Lallemand Inc., Associated British Foods PLC, Nutris, Archer Daniels Midland Company, Advanced Enzyme Technologies. Key players are focusing on new product launches, R&D investment and strategic partnerships for global expansion.

Read More:

https://www.insightprobing.com/probiotic-ingredients-market-demand-share-analysis/

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