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The In-Mold Label Market Is Estimated To Witness High Growth Owing To Sustainability Trends

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Poonam
The In-Mold Label Market Is Estimated To Witness High Growth Owing To Sustainability Trends

The In-mold Label Market is estimated to be valued at US$ 4.44 Bn in 2023 and is expected to exhibit a CAGR of 22.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

In-mold labels (IMLs) are directly molded into plastic parts or packages during the injection molding or blow molding process. IMLs offer product protection, branding, and easy identification of packages. IMLs provide scratch and corrosion resistance which increase the shelf life of products. The increasing demand for cost-effective and durable labeling solution from end-use industries such as food & beverage, automotive, healthcare, personal care drives the growth of the in-mold label market.

Market key trends:

The rising focus towards sustainability among brand owners and manufacturers is driving the demand for in-mold label in the packaging industry. IMLs help in reducing wastage and are more environment-friendly as compared to pressure-sensitive labels. IMLs provide complete product coverage and directly bond to plastic substrate which eliminates the use of adhesive. This results in less material usage and lower carbon footprint. Further, IMLs allow reuse of plastic containers through easy removal and reapplication of labels. The increasing consumer awareness regarding eco-friendly packaging is augmenting the adoption of in-mold labels across industries.

Porter’s Analysis

Threat of new entrants: The In-mold Label market has a moderate threat of new entrants as it requires significant capital investment to setup a manufacturing plant and branding plays an important role. Bargaining power of buyers: Buyers have moderate bargaining power as there are many established players in the market generating competition and offering innovative products. Bargaining power of suppliers: Suppliers have moderate bargaining power as raw materials for In-mold Labels are commodity chemicals widely available with different producers globally. Threat of new substitutes: The threat of substitute products is low as In-mold Labels provide unique benefits like cost-effectiveness and broad design possibilities. Competitive rivalry: Competition is high among the established players to gain market share and differentiate their products.

SWOT Analysis

Strengths: IML offers product decoration and identification at a lower cost compared to other labeling solutions. It also allows designing intricate labels and logos on complex surface geometries.

Weaknesses: High setup costs for tooling and machinery. Dependency on molders for production.

Opportunities: Growth in end-use industries like beverages, personal care, electronics etc. Development of bio-based and recycled materials.

Threats: Stringent environment regulations around plastic waste disposal. Threat from digital identification technologies.

Key Takeaways

The global In-mold Label Market Growth  is expected to witness high growth, exhibiting CAGR of 22.% over the forecast period, due to increasing demand from packaged food and beverage industry. North America will dominate the market, supported by favorable government regulations regarding food labeling and packaging in countries like the US. The market in Asia Pacific is forecasted to grow at fastest pace due to growing middle-class population, rapid urbanization, and increasing consumption of packaged goods.

Key players operating in the In-mold Label market are Avery Dennison, CCL Industries, Constantia Flexibles, Jindal Films Americas LLC, Coveris, EVCO Plastics, and Inland labels. Avery Dennison and CCL Industries dominate the global market, while local Asian players are growing fast by providing customized solutions to major brands in their home markets.

 For more insights, read- https://www.pressreleasebulletin.com/in-mold-label-market-trends-size-and-share-analysis/


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