During the holiday season, consumer expectations evolve at a breakneck speed, the constant change in algorithms is reshaping the digital terrain, and data has become the new gold. It can be a challenging task for Chief Marketing Officers (CMOs) to handle the upcoming turbulence in the ever-evolving business landscape. So, amid this turbulence, a powerful tool that emerges as an ally is artificial intelligence (AI).
AI has taken center stage to understand and aid the demands of marketing leaders and business owners to stay ahead of the curve and ensure a long-term successful business. However, it is essential to future-proof the marketing strategies before we head into the upcoming years.
This article will be a strategic guide to future-proofing your marketing strategies with the help of AI.
2024 AI-powered Marketing Strategies
Marketing leaders believe that in 2024, the marketing landscape will likely continue evolving, with new trends and strategies emerging. Let’s take a glance at some AI-powered marketing strategies that CMOs might find valuable:
Interactive Content
Engaging content is one of the easiest ways to interact with users, as it tends to grab more attention and shares, which often keeps them hooked on your website. Examples of interactive content include polls, AR/VR experiences, quizzes, and shoppable posts.
AI-generated Video Marketing
Video is one of the most dominant forms of marketing, as users are more interested in watching the product than hearing about it. AI-generated visuals in the form of short videos, live streams, and interactive videos capture the audience’s attention and convey the correct message.
Influencer Marketing Platforms
Influencer marketing is steadily rising as marketers believe that it helps to upscale their brand through marketing campaigns by 67% in comparison to not having AI influencer marketing platforms. These AI influencer marketing platforms provide AI-driven analytics to users to get valuable insights into audience demographics, engagement rates, and ROI.
Future Path of Marketing with AI
The path of AI-powered manufacturing begins with a strategic vision to identify the areas where AI can add more value; whether it is campaigning or content creation, investing in the right AI marketing tools and platforms can ensure alignment with your overall manufacturing goals. However, AI is not a magic wand; its power lies when humans and machines collaborate. So, CMOs must equip their teams with AI-related skills to ask the right questions and guide the technology’s application.
To Know More, Read Full Article @ https://ai-techpark.com/marketing-strategies-with-ai/
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Wondering how AI can be used in marketing?
Check out this article by Smacient in which we will look at 16 ways that talk about how to use Artificial Intelligence in Marketing.
Real time applications of AI. In this blog, you will get to know the different real time applications of AI in different fields such as banking, finance, marketing, etc. You will also become aware as to why Artificial Intelligence is the next revolutionary
At present days, AI or Artificial Intelligence is one of those terms that marketers hear about over and over but they still try to run away from it.
The way many marketers panic from AI is fascinating yet uncalled for.When we look a bit earlier into time, we will see how gradually we adapted to the online and digital marketing world.
It was significantly intricate task to understand the shift for the traditional marketing experts and for those who have spent whole life in offline marketing.
These days, most businesses are facing issues when trying personalization on a large level.
Reasons are diverse; it could be due to the low quantity of content needed, or they can’t distribute the right content with the relevant audience at the right time and place.
It is one of the most common issues that most marketers are facing these days.According to a research, many customers think that businesses always struggle to make and post personalized experiences for their customers because of growing customers’ expectations from brands.AI is a one-stop-shop solution for marketing personalization.
If you are trying to get into or advance your career in the world of digital marketing, you have come to the right spot.
