The Global Premium Bottled Water Market size was estimated at USD 19.44 billion in 2021 and is expected to hit around USD 37.9 billion by 2031, poised to grow at a compound annual growth rate (CAGR) of 7.0% from 2022 to 2031.
Global Premium Bottled Water Market: Breakup by Region, (USD Billion) 2022 & 2031
Source: Primary Research and Secondary Research Analysis
Within the beverage business, the premium bottled water market is one that is expanding quickly and is a dynamic market. Prestige bottled water, distinguished by its distinctive packaging and emphasis on quality and purity, has become increasingly popular with consumers who value their health and well-being. The growing trend towards healthier beverage options and the increased awareness of the value of staying hydrated are driving the market's rise. As an elegant and refined substitute for conventional bottled water, premium bottled water is frequently derived from immaculate locales and has unique mineral compositions that add to its premium status.
Taste preferences, perceived health benefits, and the need for more environmentally friendly and sustainable packaging are just a few of the reasons why consumers are becoming more and more eager to spend money on premium bottled water. Sustainably sourced products and environmentally friendly packaging are given top priority by many luxury water brands, in line with the principles of today's environmentally aware consumer base. Lifestyle trends also impact the industry; luxury, fitness, and social standing are frequently linked to premium bottled water. Because of this, businesses in the sector are constantly coming up with new ways to set themselves apart from the competition. These include blending, infusing, or adding useful additives to suit a wide range of consumer tastes.
Numerous significant developments are influencing the state of the premium bottled water market globally. First off, there has been a discernible increase in customer demand for high-end, useful, and inventive water items. Manufacturers are being compelled by this trend to launch novel and unusual flavours, infusions, and extra health advantages like vitamins, minerals, and electrolytes. Businesses are being forced to spend money on research and development in order to keep up with changing consumer expectations, as they want a more distinctive and improved drinking experience.
Second, a major trend affecting the market for premium bottled water is sustainability. Customers are actively looking for environmentally friendly packaging choices and water that is supplied ethically as their awareness of the environment grows. In response, high-end water companies are implementing more environmentally friendly procedures, such as using recyclable materials, cutting back on plastic waste, and highlighting their dedication to environmental stewardship. This emphasis on sustainability is a calculated move to set firms apart from competitors and win over socially conscious customers, in addition to being a reaction to market demand.
Thirdly, the market for premium bottled water is heavily dependent on digitization and e-commerce. Online sales have significantly increased as a result of the ease of online shopping and the opportunity to examine a large selection of premium water options. Digital platforms are being used by brands for marketing, tailored promotions, and direct customer interaction. The transition to digital is changing the way premium water brands are distributed and opening up new markets throughout the world.
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Recent Developments:
The worldwide premium bottled water business has seen some recent changes that highlight the importance of sustainability and innovation going forward. Leading firms are progressively implementing eco-friendly packaging options in response to the increased consumer demand for goods that are environmentally sensitive. Businesses are spending money on R&D to investigate substitute materials, such as plant-based or biodegradable plastics, in an effort to lessen their environmental impact. Concerns regarding the effects of plastic waste on the environment are also addressed by this move towards sustainability.
Furthermore, a noticeable trend is the utilisation of distinctive formulas and health-oriented features to differentiate products. High-end brands of bottled water are incorporating functional components, such as electrolytes, antioxidants, and flavour-infused options, to provide customers with a more extensive and health-conscious beverage selection. This indicates a greater desire among consumers for drinks that promote general wellbeing in addition to satisfying thirst.
Market Segmentation:
Market Breakup: By Water Source
Natural Mineral Water
Spring Water
Artesian Water
Others
Market Breakup: By Packaging Material
Glass Bottles
PET Bottles
Others
Market Breakup: By Distribution Channel
Supermarkets
Convenience Stores
Online Retail
Specialty Stores
Market Breakup: By Brand Positioning
Luxury
Premium Brands
Mid-Range Brands
Regional Analysis
The size and scope of the global Premium Bottled Water Market vary by region and are important and expanding. Below is a quick summary of the market's regional analysis:
North America: A mix of health-conscious consumer trends and a demand for luxury beverages has led to a significant expansion in the premium bottled water market in North America. Premium bottled water is becoming a more popular choice among consumers in this area in place of sugary drinks, which is indicative of a general trend towards better living. A wide variety of goods, such as flavoured varieties, natural mineral water, and creative packaging, define the market. Sustainability is a major concern, and customers clearly favour packaging made of environmentally friendly materials. The competitive landscape, which is fuelled by the growth of niche brands and the presence of established competitors, encourages ongoing product innovation and marketing tactics that satisfy the discriminating tastes of North American customers.
Europe: A cultural appreciation of natural, mineral-rich water sources has an impact on the premium bottled water business in Europe. The area has a long history of appreciating fine water that comes from unspoiled areas. Sustainability is still a big motivator, as customers look for companies that value ethical sourcing and environmentally friendly packaging. A wide range of flavoured and infused premium waters, frequently positioned as elegant substitutes for conventional beverages, define the European market. The premiumization trend appeals to customers seeking a little indulgence in their hydration options with its luxurious packaging and exclusive brand positioning. The market is growing at a dynamic rate, and both existing and new competitors are contributing to the complex competitive environment.
Asia-Pacific: The Asia-Pacific region is experiencing a surge in demand for premium bottled water, fuelled by rising disposable incomes, urbanization, and a growing awareness of health and wellness. Consumers in countries like China, Japan, and South Korea are increasingly gravitating towards premium water brands, considering them as symbols of purity and quality. Flavoured and functional premium waters are gaining popularity, reflecting a blend of traditional preferences with modern trends. Sustainable packaging is a notable concern in the region, aligning with global environmental consciousness. The competitive landscape is evolving rapidly, with local and international players vying for market share by offering diverse product portfolios and engaging marketing strategies.
South America: A growing emphasis on personal health and a combination of lifestyle modifications are fuelling the region’s premium bottled water market’s steady expansion. Consumers in nations like Brazil and Argentina are becoming more interested in luxury water products with distinctive flavour profiles and high-end packaging. The region’s abundance of natural resources makes a variety of water sources accessible, which raises the appeal of high-quality bottled water. Consumers are starting to prioritise sustainable behaviours, such as ethical sourcing and packaging. Global brands increasing their reach and local competitors catering to particular regional preferences both impact the dynamics of the market.
Middle East & Africa: A number of variables, such as a warm environment, an emphasis on luxury, and a growing consciousness of health and wellness, have an impact on the Middle East & Africa premium bottled water industry. Preference for premium water with particular mineral compositions, frequently positioned as a premium lifestyle option, is what defines the market. This region has a considerable need for high-quality packaging, which frequently includes glass bottles. Global environmental concerns are driving the growing importance of sustainability considerations. The competitive environment is made up of both local and global companies that cater to the distinct tastes of customers in various nations throughout the area. Additionally driving the market’s expansion are the development of metropolitan areas and a burgeoning middle class with changing consumption methord
Market Breakup By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The Premium Bottled Water Market competitive landscape provides details by competitor. Details included are company outline, company financials, revenue generated, market potential, investment in research and development, new market initiatives, worldwide occurrence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The overhead data points providing are only related to the businesses’ focus related to Premium Bottled Water marketplace.
Major players operating in the Global Premium Bottled Water Market are:
- Nestlé Waters
- Danone S.A.
- The Coca-Cola Company
- PepsiCo, Inc.
- Fiji Water Company LLC
- Grupo Vichy Catalan
- Gerolsteiner Brunnen GmbH & Co. KG
- Icelandic Glacial
- VOSS Water
- Mountain Valley Spring Company, LLC
- Tibet 5100 Water Resources Holdings Ltd.
- Suntory Beverage & Food Limited
- Essentia Water, LLC
- Perrier
- San Pellegrino
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