"Premium bottled water" is a type of bottled water that sets itself out with distinctive branding or packaging in addition to its alleged higher quality, purity, and flavor. Premium bottled water comes from isolated, pristine locations that are renowned for their extraordinarily high water quality, such as underground artesian aquifers or streams fed by glaciers, whereas regular bottled water comes from municipal water supplies or natural springs.
According to SPER market research, ‘Europe Premium Bottled Water Market Size- By Type, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Europe Premium Bottled Water Market is predicted to reach USD 12.31 billion by 2033 with a CAGR of 5.99%.
Drivers: As customers' concerns about their health and well-being grow, there is a growing demand for premium, high-quality bottled water that is thought to offer higher taste and purity. Customers' worries about environmental sustainability are also fueling this trend, as they are drawn to luxury brands that place a premium on sustainable sourcing and eco-friendly packaging. Furthermore, because there is such a vast range of consumer preferences and interests in Europe, there are chances for specialized and specialty premium water products catered to different lifestyles and demographics.
Challenges: There are a number of major challenges facing the European market for upscale bottled water. The fierce rivalry between businesses fighting for consumers' attention and market share is one of the main obstacles. Prices and profit margins are under pressure from this competition, particularly as customers grow more discriminating and value-conscious. Furthermore, because of regulatory concerns about plastic waste and environmental sustainability, producers of luxury bottled water face difficulties in meeting consumer demands for environmentally friendly packaging and sustainable sourcing methods while also adhering to strict regulations.
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The European market for luxury bottled water has been impacted in several ways by the COVID-19 outbreak. When lockdowns and fears that the illness may spread to public water sources occurred, demand for the market initially spiked as locals stocked up on necessities like bottled water. However, customer buying habits changed as the pandemic spread and people's financial concerns increased, which caused swings in the market for high-end bottled water. Important distribution routes for premium bottled water, like hotels, restaurants, and cafés, experienced major delays as a result of the severe limitations placed on the travel, tourist, and hospitality industries. This had an effect on sales volume.
Additionally, Some of the market key players are Danone SA, Ferrarelle SpA, Fonti di Vinadio SpA, Gerolsteiner Brunnen Gmbh & Co. Kg, Highland Spring Limited.
Europe Bottled Water Market Key Segments Covered
The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2033. This report contains statistics on product type segment growth estimates and forecasts
By Type: Based on the Type, Europe Premium Bottled Water Market is segmented as; Carbonated Bottled Water, Still Bottled Water, Flavored/Functional Bottled Water.
By Distribution Channel: Based on the Distribution Channel, Europe Premium Bottled Water Market is segmented as; Supermarkets, Convenience Store, Online Retail.
By Region: This research also includes data for United Kingdom, Germany, Spain, France, Italy, Russia, Rest of Europe.
For More Information, refer to below link:-
Europe Bottled Water Market Outlook
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