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The Global Poultry Market is estimated to Driven by Rising Meat Consumption

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Purvaja
The Global Poultry Market is estimated to Driven by Rising Meat Consumption

The poultry industry involves the breeding, hatching, and raising of domesticated birds such as chickens, turkeys, ducks, and geese for meat or eggs. Poultry meat and eggs are nutritional food sources that are favored for their high protein content and relatively low cost compared to other meats. Chicken is the most widely consumed type of poultry, accounting for over 90% of total poultry production globally. With rising incomes and population growth globally, demand for meat has surged in recent decades. Meat consumption per capita has more than doubled in China and India since 1990. This meat consumption trend is a major driver behind the expansion of industrial poultry farming worldwide.

The global poultry market is estimated to be valued at US$ 15.88 Mn in 2024 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the main trends in the poultry industry is the growing demand for antibiotic-free and organic poultry. With rising health concerns and focus on food safety, many consumers are seeking poultry meat and eggs produced without the routine use of antibiotics and growth promoters. They are also inclined toward organic and pasture-raised varieties that are deemed more natural and sustainable. As a result, producers are increasingly offering antibiotic-free and organic options to meet this consumer driven demand shift. Another notable trend is advances in poultry genetics leading to improved productivity. Selective breeding programs focused on traits like growth rate, feed efficiency, and disease resistance have made global poultry farming much more efficient. Newer generations of fast growing broiler chicks and egg-laying hybrids are bolstering industry gains.


Porter's Analysis

Threat of new entrants: Low barrier to entry for small poultry farms but high capital requirement for large commercial farms makes threat low.

Bargaining power of buyers: Large poultry producers have significant bargaining power over smaller buyers due to established supply chains and brand recognition.

Bargaining power of suppliers: A few large suppliers of poultry feed and veterinary services exist, giving them some power over farmers.

Threat of new substitutes: Alternatives like red meat are substitutes but poultry is generally considered more affordable and healthier.

Competitive rivalry: Intense competition exists among established players to dominate market share and develop point of difference through innovation.

Key Takeaways

The Global Poultry Market Share is expected to witness high growth. The global poultry market is estimated to be valued at US$ 15.88 Mn in 2024 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023 to 2030.

Asia Pacific dominates the market currently due to large consumer base and rising disposable incomes in countries like China and India. Poultry is a cost-effective source of protein for the growing middle class in the region. North America is growing steadily supported by demand from food service and retail sectors. Production is concentrated in few major countries like the US and Mexico. Advanced farming practices and strict food quality regulations have made the region attractive for export.

Key players operating in the poultry market are AstraZeneca, CorMedix, Inc., Citius Pharmaceuticals, Fresenius Medical Care, Glenmark Pharmaceuticals Ltd., Geistlich Pharma, Merck & Co., Inc., Pfizer, TauroPhar GmbH, and Xellia Pharmaceuticals Ltd. Players are investing in automation, genetics, and vaccines to increase production efficiency and yields. Partnerships across the supply chain are also common to strengthen market position.

Get more insights on this topic: https://www.insightprobing.com/poultry-market-growth-demand-and-overview/

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