The poultry market includes broilers, layers, turkeys, ducks and other poultry products like eggs, meat and by-products. Poultry meat and eggs are a great source of protein and various essential nutrients required for overall health and wellness. They are relatively inexpensive compared to other meats like beef and pork, making them affordable for people across all income groups. Poultry farming also benefits from mass production and vertical integration allowing efficient delivery of products to consumers.
The global poultry Market is estimated to be valued at US$ 15.88 Mn in 2023 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
Increased Consumption
The poultry market is expected to witness significant growth driven by increasing consumption of poultry products. There is a growing preference for chicken and turkey meat over red meats due to associated health benefits and lower fat content. Busy lifestyles have also fueled the demand for convenience foods containing poultry. Meanwhile, rising incomes in developing countries are increasing the spending capacity of middle-class populations on high protein foods. Several poultry producers are launching innovative product lines and engaging in aggressive marketing campaigns to tap into new customers. The opportunity for increased consumption of poultry products globally is expected to boost revenues in the market over the forecast period.
Porter's Analysis
Threat of new entrants: Low barriers to entry in the poultry market allows more players to enter easily. However, established players have economies of scale and brand recognition which deters new entrants.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes like fish, eggs, etc. They can negotiate on prices with suppliers.
Bargaining power of suppliers: A few large integrators dominate the supply chain. This gives them control over feed prices and day-old chicks supply.
Threat of new substitutes: Other meat types like pork and beef can replace poultry. Plant-based meat analogs are also emerging as alternatives.
Competitive rivalry: Intense competition exists among integrated players. They compete on pricing, food safety standards and product innovation.
SWOT Analysis
Strength: High demand for affordable protein. Growing fast food and QSR industries fuel poultry meat consumption.
Weakness: Seasonal supply issues. Threat from animal disease outbreaks and environmental regulations.
Opportunity: Rising health awareness raises demand for antibiotic-free, organic poultry. Growing overseas markets in Asia and Africa present export opportunities.
Threats: High feed costs affect profits. Stricter laws against intensive farming may curb production. Competition from substitute meats.
Key Takeaways
The global poultry market growth is expected to witness high growth over the forecast period of 2023 to 2030. The global poultry Market is estimated to be valued at US$ 15.88 Mn in 2023 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023-2030.
Regional analysis for the poultry market comprises: North America dominates currently due to the massive consumption of chicken and turkeys in the US. Chicken has replaced beef as the most consumed meat in America. However, Asia Pacific is expected to be the fastest growing region with increasing meat intake in populous nations like China and India. Per capita poultry consumption is still low in these countries compared to the developed world, presenting lucrative prospects.
Key players operating in the poultry market are AstraZeneca, CorMedix, Inc., Citus Pharmaceuticals, Fresenius Medical Care, Glenmark Pharmaceuticals Ltd., Geistlich Pharma, Merck & Co., Inc., Pfizer, TauroPhar GmbH, Xellia Pharmaceuticals Ltd. The market is consolidated with top players like Tyson Foods, JBS, BRF, PHW Group and Industrias Bachoco controlling major production globally. Companies compete on factors like innovation, food safety, cost efficiencies and branding.
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IntroductionConsumers want to buy large-weight poultry farm chicken and some are prepared to go with the price you're willing to sell them when they're satisfied with the weight of the chicken.
Therefore poultry farmers are always looking for ways to raise their chicken's body weight.As a poultry farmer, I'm sure you have a variety of chickens that you raise to sell during festive times like Christmas, Easter, Sallah etc.
I decided to share my special diet recipe for chicken that includes both starters and finishers.
Use Chicken Growth Promoter or EnhancerI don't normally help farmers treat their animals with growth boosters.
If you do need to use it, though, consider researching them and consulting your veterinarian.
Consider using as much as possible an organic chicken growth promoter or booster, if you need to use a chicken growth enhancer.Avoid Starving the ChickensI've been to friends and family farms, and even client's farms.
Foods That Will Harm Your Dog You know that chocolate is poison to dogs.
But did you know that grapes are also harmful to your beloved doggo?
The list of human foods that are dangerous to your pet is longer than you may have anticipated.
No matter if powdered, raw, cooked, or dehydrated, keep onions and garlic away from dogs because they can kill blood cells and possibly cause anemia.
Certain fruits such as grapes, raisins, persimmons, peaches, and plums are harmful to your pet.
DairyCheeses, ice cream, milk, and other dairy products we enjoy must not get into the stomachs of our beloved doggos.
