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Acai Berry Market Growth Accelerated By Rising Health Consciousness

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Pooja Khodke
Acai Berry Market Growth Accelerated By Rising Health Consciousness

Acai berries are increasingly being favored by health-conscious consumers for their high antioxidant and nutrient content. These berries are a rich source of essential vitamins, minerals, and plant compounds like anthocyanins. They are known to boost energy, aid weight management, improve heart health, and reduce inflammation in the body. The growing popularity of superfood and dietary supplements derived from acai berries has been driving their demand.


The global Acai Berry Market is estimated to be valued at Us$ 1656.7 Mn in 2023 and is expected to exhibit a CAGR Of 3.8% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:


One of the key trends spurring growth in the acai berry market is the rising inclination towards organic and natural products. Consumers are increasingly health-conscious and prefer consuming minimally processed foods that are devoid of additives and chemicals. This increasing demand for clean label products is encouraging acai berry producers to offer organic and natural variants of berries, juices, pulps, and supplements. According to the Organic Trade Association, sales of organic products grew by 14% in 2020 reaching over US$ 49 billion in the US. The organic acai berry segment is expected to witness lucrative opportunities owing to this clean label trend over the forecast period.


Segment Analysis


The global acai berry market is dominated by the frozen segment. The frozen acai berry segment accounts for over 40% of the market share owing to growing demand for processed and packaged acai berries across various industries including food and beverage, nutraceuticals, and cosmetics. The rising working population and changing lifestyles have increased the demand for ready-to-eat and ready-to-drink acai berry products which has propelled the growth of the frozen segment.

Key Takeaways


The Global Acai Berry Market Demand is expected to witness high growth over the forecast period.


Regional analysis:


North America is currently the fastest growing region for acai berry market. The increasing popularity of superfoods and rise in consumer health consciousness have significantly increased the consumption of acai berries in the region. The presence of major acai berry producers in North and South America further strengthens market growth.


Key players operating in the acai berry market are Arvind Ltd, Toray Industries Inc., Tjx Companies Inc., Far Eastern New Century Corp., Vf Corporation, and Industria De Diseno Textil Sa (Inditex). The global market is highly fragmented in nature with the presence of numerous small and large players competing to gain market share. Major players are focusing on new product development and innovations to cater to changing consumer preferences.



Get more insights on this topic :


https://www.insightprobing.com/the-global-acai-berry-market-is-driven-by-increasing-health-consciousness/


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