Grasping the Marketing Funnel and Types of Explainer Videos
The marketing funnel serves as a visual representation of the customer’s journey, from awareness to conversion. With the digital age in full swing, a report by Vidyard indicates that 70% of marketers believe different types of onboarding videos align uniquely with each stage of this funnel, optimizing engagement and conversion rates. Tailoring video content to each funnel stage ensures a more personalized and effective user experience.
Top of the Funnel: Enticing and Capturing Attention
The top of the funnel is all about creating awareness and capturing interest. According to a study by CMI, 90% of users find hero animations helpful in understanding a company’s offerings, making them a powerful tool to grab attention and set the stage for deeper engagement.
Hero Animations
Hero animations are engaging visual representations of your brand or product. They are designed to draw in the viewer and tell a story in a short, compelling way. For instance, the hero animation of Dropbox on their landing page elegantly illustrates the ease of storing and sharing files using their service.
Middle of the Funnel: Nurturing Interest and Desire
The middle of the funnel focuses on consideration and evaluation. Data from MarketingProfs suggests that animated product demos can increase product understanding by up to 74%, making them instrumental in nurturing and solidifying the interest of potential customers.
Animated Product Demos
Animated product demos offer an engaging way to showcase how your product or service functions, explaining its features and benefits. For example, Slack utilizes animated product demos to showcase how teams can communicate and collaborate effectively using their platform.
Bottom of the Funnel: Facilitating Decision and Action
The decision-making stage is crucial, and according to a report by Wistia, onboarding videos can boost conversion rates by 20%. These videos provide clarity, answer last-minute queries, and guide users toward taking the desired action, ensuring a smooth transition from prospect to customer.
Onboarding Videos
Onboarding videos aid in showcasing the user-friendliness of your product, which can be the deciding factor for many customers. For instance, Asana uses an onboarding video to demonstrate how easy it is to get started with their project management tool, easing potential customers’ decision-making process.
Incorporating Explainer Videos in Your Marketing Strategy
Understanding the types of explainer videos and how they fit into your marketing funnel is the first step in maximizing their potential. You have many tools to bolster your marketing efforts, from captivating hero animations and informative animated product demos to user-friendly onboarding videos.
Animated Videos make it simple and effective to emphasize important aspects of your business.
If you want to market a product or communicate a concept or idea to a large group of people, animated videos are a surefire way to keep them engaged and interested in what you’re saying.
The following is a list of the best animation studios in Pune.
Read more:- Best Animation Studios in Pune
The beauty of animated video lies in the depiction of a story and its character.
The animators have to go through a detailed procedure to look into the way a video is created from its very beginning to the moment the curtains the drawn.
If you want to learn about how to create an engaging anted video pop into the guide summarized below:Focus On a StoryThe most important thing around which the entire revolve is a story.
The experts offering animated video production invest the utmost efforts in sketching a story that can inspire and educate viewers.
You need to decide the voice, personality and entire perspective of your character.
They interact with an audience and bind them throughout the video infusing core messages efficiently.Work On the Features and TechnicalitiesTo bring your story to live you need to incorporate features that amuse audience.
An explainer video is basically a short video meant to explain complex concepts in a simple and engaging way in less than 2 minutes.
Being one of the most powerful tools of marketing they aim at building your companies rapport or explaining its products and services.Animated explainer videos can help your company to build a brand identity, generate leads and increase conversion rates.
Mostly these explainer videos are animated and are a great marketing tool and are perfect for targeting every type of audience.Video animation cannot only deliver your message loud and clear, but also leverages a medium to increase sale and retain users on site for a longer time.
Videos are the most liked and trending type of content on the internet today.Following are the benefits of the explainer videos Fulfill the requirement of your audience Sometimes all your audience needs is a small explanation to quickly understand what all is your product about and how it solves their problems.
Know the pain areas of your audience and focus on them in your product explainer videos so that they can instantly connect your product.Such presentation through a video helps you to get long time audience.
Animated explainer videos help you win the 10 second battle.Short videos are also helpful for viewers to understand the concept of the overall video.
An Animated video can be a strong way to convey a concept and engage your learners.
But where is animation’s sweet place, and when should you observe a different approach?
Read on for some inspiring examples that demonstrate the benefits and impact of using animation to facilitate E-learning.visit for more: Best Animation Studios
