Video marketing, especially animated explainer videos, has seen an immense surge in the last few years. Even though the trend is relatively new, it yields better results than conventional marketing. As a result, a lot of companies/brands ensure the inclusion of explainer videos in their marketing strategy. Let us look into different types of explainer videos and how they work.
Explainer Video Types
There are a variety of explainer videos; however, the most commonly used and popular ones are 2d motion graphics, 2d character animation, stop motion, live action, screencast, kinetic typography animation, whiteboard animation, and 3d animation. Please note that no star explainer video is suitable for all businesses and their promotion. Instead, this decision is made after considering the products or brands that are to be promoted/explained.
In either case, these videos are known to captivate viewer’s attention by conveying the hardest of concepts easily and in an engaging way. This helps in establishing a connection with the audience and might as well turn them into a loyal customer. For more information on explainer videos or animated videos, you can get in touch with a 2D animation production company.
Why Do Businesses Choose Explainer Videos?
The main reasons or benefits why businesses should get in touch with a 2D/3D animation video company to include explainer videos in their strategy are:
● Better sales
● Increased conversions
● High click-through
● Catchy message
● Better outreach
● Visitors attraction
These videos are one of the easiest and most cost-effective ways to establish a product/brand in the minds of customers. If strategized wisely, you can also use explainer videos on the website instead of only sticking to social media. Doing this will add a much-required engaging element, tempting users to stay longer on the website and explore it. Moreover, explainer videos are extremely useful in making the brand look recognizable and allowing them to reach a new and wider audience.
Wrapping Up
Explainer videos are an excellent marketing tool, and the process of creating these videos is exciting. It includes scripting, preparing storyboards, illustrations, voice-over, animation, sounds, and more. For the best results, you should leave explainer videos to experts - Motion Matrix Media.
