Your quality website content and products alone are not enough to grow sales. Web accessibility solutions allow you to boost reputation and sales; here’s how.
Website: https://accessibilityspark.com/6-ways-web-accessibility-solutions-can-boost-sales/
Perhaps you built an easily navigable, functional website to give a hassle-free experience to people landing on your site. You also published quality content to entice customers and boost your online reputation. But what about people with disabilities?
The Centers for Disease Control and Prevention notes that 61 million Americans have a disability that hampers their regular life activities.
In a country where over 266.7 million people shop online, you must take steps to make your site accessible to all, and here’s where web accessibility kicks in.
Accessibility solutions ensure to make your site available to all, including the disabled. Your user-friendly site can eventually spread positive word of mouth, boosting your sales.
What Is Website Accessibility and Why Is It Important?
The web is essentially built to work for everyone, regardless of their geographical location, ability, or language. When it meets its very aim, it’s accessible to all individuals.
However, disability changes how the web works for some people. For instance, the web must remove interaction barriers people may experience in the real world. Nonetheless, poorly designed sites are an obstacle for the disabled.
Currently, many websites and tools have accessibility barriers, preventing the disabled from using them.
Tim Berners-Lee, the investor of the world wide web, says, “The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect.”
Unfortunately, when a site fails to meet this definition, it loses its purpose. Web accessibility solutions, however, allow people with cognitive, speech, physical, auditory, neurological, and visual disabilities to access the web on the go.
Not only this, but it also has perks for people without disabilities. People using their smartphones, those with changing abilities due to aging, individuals with temporary disabilities, or those using a slow internet connection – you name it!
6 Epic Ways Web Accessibility Solutions Can Boost Your Sales
The Web Content Accessibility Guidelines (WCAG) provide several recommendations for making the web more accessible, from adding alternative text to visual elements. All this and more to make text interpretation easier for screen readers and boost the site experience.
Plus, an accessible site also removes barriers for the disabled, creating a world without discrimination. Unfortunately, roughly 98% of the world’s top million sites have limitations and do not offer a fully accessible site to their visitors.
Therefore, investing in website accessibility can significantly impact your sales and revenue. Here are some encouraging reasons to make your site accessible to all.
1. Make Your Website More Appealing
Nothing attracts an audience more than a barrier-free website. Not only does it makes your site navigable, but it boosts their shopping experience. A visually appealing site is attractive, and people naturally love to explore anything that appeals to them.
Besides, while attractiveness is one thing, a clear website is also more accessible. This means that people with disabilities can search, find, and consume information with little effort.
As a result, more people will turn to your site because it’s offering what it should in a hyper-digitalized world.
Further, it is worth noting that over 50% of online shoppers are mobile users. Even more, the number is predicted to grow in the future. Web inaccessibility increases page abandonment rates because your site isn’t appealing to mobile users.
Visitors quickly leave sites they cannot comfortably use on their mobile devices. However, incorporating web accessibility solutions boosts sales by making your site attractive to mobile users.
2. Attract People With Disabilities
Did you know 23% of disabled US residents never go online? This implies that you’re missing out on a major audience that can significantly contribute to your business growth.
The web is a mode of gaining information and providing it. Therefore, it is essential that it gives an equal chance and provides access to people with disabilities.
By making your site accessible, you give the disabled a chance to shop online. This will keep them from visiting brick-and-mortar stores or depending on others to buy the items.
Everyone appreciates freedom and independency; the case isn’t any different for people with disabilities.
By offering an experience that makes them feel confident about their abilities, you’ll gain recognition among everyone. Consequently, more people would be willing to purchase from your brand.
