Know the Difference between E-commerce SEO and Non-E-commerce SEO

The difference between e-commerce SEO and non-e-commerce SEO is essential to understand if you want to achieve desired results because in the absence of different and segregated strategies depending on the business and website, you can lose money and your target audience. However, the strategies are similar for both except their constitution varies. So in this blog, you will get clarity about what e-commerce SEO is, what non-e-commerce SEO is, and what you can do differently for better SEO for each. You can get help from an e-commerce SEO agency in India to form effective SEO strategies customized to your business needs.

Difference Between E-commerce and Non-E-commerce Sites

E-commerce Website

E-commerce websites are those where users can directly buy goods and pay for them online with a click. There are three types of e-commerce websites namely B2B, B2C, and C2C. In B2B e-commerce websites businesses deal with each other whereas in B2C Businesses directly sell to customers and in C2C, customers directly sell products to customers.

For an e-commerce website, it is essential to gain a spot on the first page of the SERP but you can not stop there at the last spot, as the higher the ranking at the SERP, the greater the probability of gaining conversions.

Non-E-commerce Website

Non-e-commerce websites are those where the option of direct buying through a website is not available. The major motive behind this website is to educate the target audience about the products and to encourage them to reach businesses via email, call, or direct walk-in.

To create the SEO strategy for both, you can get help from e-commerce SEO services in India for customized strategy creation.

How Are the SEO Strategies for E-commerce And Non-E-commerce Businesses Different?

Now that you know the key difference between both websites, you get that, it is required to have different SEO strategies for both-

Keyword Research

Since the goals between both e-commerce SEO and non-e-commerce SEO are different, the types of keywords they will need to optimize the website are different too. The keyword research process is however the same but the filter process will be different for both. In the case of e-commerce SEO, you will need keywords that are buying intended whereas, for non-e-commerce SEO, informational and commercial keywords need to be included.

Site Architecture

The essence of getting customer attention on any website is seamless and efficient site architecture. In the case of an e-commerce website, it is essential to have a seamless site architecture and have product pages at the right place for the audience to reach easily. If not, it will be tough to have the high link authority.

Whereas the maintenance and optimization of a non-e-commerce website’s architecture are easy and seamless as they have fewer products and service pages. Get help from the best SEO service company to optimize site architecture for seamless SEO.

Content

For an e-commerce website, it is important to create product-based content for both page content and backlinks. However, for a non-e-commerce website, you can create hot topics related to your business and create different-toned content such as casual, formal, and marketing.

You need to get through the LSI version embedding commercial keyword process for e-commerce content, whereas, for non-e-commerce websites, you can get both commercial and informative keywords.

Create an SEO Strategy Customized to Your Business Goals!

For a successful SEO strategy, understanding the website and its goal is essential. Once you learn the difference, forming e-commerce strategies will be easy for you. However, you can always get help from an e-commerce SEO agency in India for better strategy creation.