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The Booming Bath Market in India: Market Size and Top players

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Harshita Soni

The Indian bath market is undergoing a refreshing transformation. Gone are the days of utilitarian fixtures. Today's bathroom is a haven of comfort, hygiene, and style, reflecting the growing aspirations of Indian households. This blog delves into the thriving bath market, exploring the leading bathroom fittings brands and manufacturers in India, along with the latest trends in bathroom accessories.


A Bath Market Soaking Up Growth: Statistics Don't Leak


The Indian bath market is estimated to be a whopping ₹ 28,000 crore (US$4.0 billion) industry, and is projected to grow at a healthy CAGR of 10% over the next five years [source: Ken Research]. This growth is fueled by several factors:

  • Rising disposable income: As disposable incomes increase, homeowners are willing to invest in premium bathroom fittings and accessories.
  • Urbanization and growing aspirations: The rapid pace of urbanization leads to a demand for modern and aesthetically pleasing bathrooms in new apartments and residences.
  • Focus on hygiene and wellness: The growing awareness of hygiene and the increasing focus on personal wellness is driving the demand for smart and touchless bathroom solutions.



If you want to explore more, read my latest blog in the same topic, Helping You Navigate the Household Utilities Market, a report by Ken Research. 


Brand Power: Who Rules the Indian Bathroom Fitting Landscape?


The Indian bathroom fitting landscape is a blend of established domestic players and international giants. Here are some of the leading bathroom fittings brands in India:

  • CERA Sanitaryware Limited: A household name, CERA offers a wide range of stylish and durable sanitaryware and bath fittings.
  • Parryware Limited: Another major player, Parryware caters to a diverse clientele with a variety of bathroom solutions across different price points.
  • Jaquar: Renowned for its innovative and high-quality products, Jaquar is a popular choice for premium bathroom fittings.
  • Hindware Homes Limited: A trusted brand, Hindware offers a comprehensive range of bathroom products, from sanitaryware to faucets.
  • Kohler: Bringing international expertise, Kohler caters to the luxury bathroom segment with its premium fittings and bathtubs.

These are just a few examples, and the market boasts a plethora of other established and emerging brands vying for consumer attention.


Beyond the Big Names: A Look at Indian Bathroom Fitting Manufacturers


While established brands often dominate the retail space, a strong network of bathroom fitting manufacturers powers the Indian bath market. These manufacturers supply fittings to brands and retailers, and some even have their own product lines. Here are some prominent names:

  • Supreme Bath Fittings: A leading manufacturer, Supreme offers a wide range of faucets, showers, and bathroom accessories at competitive prices.
  • Roca India: A global player with a strong presence in India, Roca manufactures a diverse range of high-quality bathroom products.
  • Villeroy & Boch India: This esteemed brand offers a luxurious range of bathroom fittings and bathtubs, crafted with meticulous attention to detail.

The presence of these manufacturers ensures a healthy level of competition and product innovation in the Indian bath market.


Accessorize Your Oasis: Trending Bathroom Accessories in India


Bathroom accessories are the finishing touches that elevate a bathroom from functional to fabulous. Here are some trending accessories in the Indian bath market:

  • Smart Mirrors: These high-tech mirrors integrate features like lighting, weather updates, and even music playback, adding a touch of luxury and convenience.
  • Heated Towel Racks: A luxurious addition, heated towel racks ensure warm, dry towels every time you step out of the shower.
  • Shower Panels: Offering a spa-like experience, these multi-functional panels combine a rain shower, body jets, and even chromotherapy lighting.
  • Minimalist Organizers: Clean lines and concealed storage solutions are in high demand, helping create a clutter-free and visually appealing bathroom.

By incorporating these trendy accessories, homeowners can personalize their bathrooms and create a space that reflects their individual style.


Dive into the Future: Emerging Trends in the Indian Bath Market


The Indian bath market is constantly evolving, with exciting trends shaping the future of bathroom design:

  • Sustainability: Eco-friendly practices are gaining traction, with manufacturers offering water-saving faucets and low-flow showerheads.
  • Touchless Technology: Motion-sensor faucets, sensor-activated flush systems, and automatic soap dispensers are becoming increasingly popular for enhanced hygiene.
  • Smart Bathroom Solutions: Smart technology is making its way into bathrooms, with features like voice-controlled lighting, temperature adjustments, and even music control.
  • Personalized Wellness Experience: The future bathroom is expected to cater to individual wellness needs, with features like chromotherapy lighting and built-in steam showers.

These trends highlight the growing focus on creating a bathroom that is not just functional, but also promotes relaxation, rejuvenation, and a sense

To get more more stats household utility market size, visit my other blog. All of my other blogs the conclusion drawn by Ken Research.


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