Video is one of the most effective contents to reach customers and motivate them to contact your company or access your online store. For this it is important to have good planning, creativity and knowing how to present it correctly. That is one of the reasons why more and more companies and freelancers rely on Social media video production company in Brisbane to achieve a quality corporate video that provides a direct return on investment.
Relying on a professional quality video format in your communication strategy is a key to positioning brand performance, growing online audiences, improving engagement and gaining credibility in your communications.
If you're not using video on your social media channels, you're missing a huge opportunity to build your brand. But it's not too late to change, and we'll give you all the keys to get started!
Why use video on social media?
The place of video on social networks continues to increase. Brands use this medium to engage their customers, stimulate their visibility, generate leads, etc. This format is essential in the field of social media.
First of all, you should know that video is a considerable asset in your communication on social networks. It will be a real driver of engagement for Internet users. Moreover, when it comes to social networks, today's Internet users become lazy and if they have the choice, they will clearly prefer to watch audiovisual content rather than read a text! This is the whole point of using audiovisual content. They have a very strong capacity to attract, retain and generate engagement.
The first advantage of using video is that when you broadcast a video, it will be noticed very quickly. Internet users will not have to be attracted by the title, then click on the link and possibly read the article! Here, with video, your audience will directly know the duration and theme of your video thanks to its title and thumbnail. It's simple, fast and effective.
Video features deployed by social platforms
In view of this craze for video, social platforms have also deployed their own video broadcasting systems: Lives, IGTV, and Facebook Watch-There are something for everyone, on each platform.Here are the possibilities offered by each platform:
- On Twitter you can share videos and GIFs
- On Facebook, you can publish videos, share them in stories, do Lives and users can go to Facebook Watch to discover video content
- On Instagram, you can publish videos, post them in stories, do Lives and publish IGTV
- On YouTube, you can post videos, do Lives and influential accounts can also share them in stories
- On LinkedIn, you can share videos and you will soon be able to create stories (which are currently in the testing phase in the United States)
- On Snapchat, you can share videos in stories
The functionalities are very similar between the platforms. There are only a few innovations that stand out such as Facebook Watch or IGTV.
Why hire a Social media video production company?
Putting yourself in the hands of a company specializing in video production and editing will provide that audiovisual material, creativity and a distinctive touch. It also allows you to have professional help when planning the script and designing the different scenarios in which you present your product or services.
These are the main reasons to trust an audiovisual production company.
➲ They focus on their target audience
If your script and audiovisual content does not adapt to the needs and tastes of your audience, it will not impact them. Social media video specialists know how to convey important values that your audience can identify with, generating more trust.
➲ It will tell you which the best video format for your campaign is
Video testimony, video interview, animated video- There are many formats available on the market and it is not easy to know which one will be most effective. Depending on the script, target audience and content, true professionals will be able to identify your needs and recommend the perfect option to achieve your objectives and adapt them depending on the evolution of the campaign.
➲ Professional recording, with professional means
Depending on the level of professionalism you want to apply to your video, professionals can approach it in one way or another. However, whatever the approach, the result will always be correct and will have good treatment. They surely have the best tools and tricks to make your corporate video a visually fun, innovative film that perfectly defines your company, product or service.
➲ Editing of professional pieces
The production and recording is important, but the subsequent editing is even more so. It is where the video, the finish, the message is shaped. Many times things do not turn out correctly the first time ; That is why it is necessary to make modifications and edit the different scenes and shots professionally. One of the great advantages is that, with a production company, you will be guaranteed good quality in image, sound, production and post-production.
➲ Mastering and quality final pieces
If the production, recording and editing is of quality, the final step will be to export a video with all the editing that has sufficient quality for any platform.
Despite this, once the audiovisual material is finished, it is important to disseminate it using the appropriate communication channels. And in this case a production company has the resources and contacts with the media to reach the maximum number of people possible.
Conclusion
In short, an audiovisual production company has the knowledge and ability to explain its story creatively and with images and music that identify your company. Furthermore, the impact of this type of professional videos is much greater than any other advertising format. And above all, it is an excellent option for your clients to receive a large amount of information in less time and with less effort.
Are you also thinking about hiring Video production agency Gold Coast? Then, contact Same Day Edits and Request a quote online without obligation. See first-hand what we are capable of doing for your business or organization.
