The Web Analytics Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Web Analytics Global Market Report 2024, The web analytics market size has grown rapidly in recent years. It will grow from $6.46 billion in 2023 to $7.7 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%. The growth in the historic period can be attributed to increasing online presence, globalization of businesses, e-commerce boom, data-driven decision-making, rise of mobile usage.
The web analytics market size is expected to see exponential growth in the next few years. It will grow to $16.27 billion in 2028 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to emphasis on privacy, cross-channel integration, personalization and customer experience, real-time analytics, emergence of new platforms. Major trends in the forecast period include cybersecurity concerns, AI and machine learning integration, technological advancements, advanced analytics techniques, privacy and compliance concerns.
The growing demand for online shopping trends is significantly driving the growth of the web analytics market. Web analytics plays a crucial role in providing personalized product recommendations and identifying the shopping trends of the users and also helps marketers to run successful marketing campaigns. For instance, in 2019, 1.92 billion people purchased products online, with eCommerce sales making up 14.1% of total retail sales globally. Retail eCommerce transactions are predicted to increase from 14.1% to 22% by 2023. Web analytics is more important as online shopping trends grow, which allows businesses or marketers to learn more about their customers. Therefore, the growing demand for online shopping trends drives the market for web analytics.
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The web analytics market covered in this report is segmented –
1) By Organization: Large Enterprises, Small And Medium Enterprises
2) By Application: Online Marketing, Email Marketing, Social Media Management
3) By End User: Retail, Manufacturing, Information Technology, Other End Users
Major companies in the web analytics market are focusing on developing innovative solutions, such as cloud-native analytics software solutions, to enhance network performance and improve customer experience. A cloud-native analytics software solution is a platform designed and optimized to perform data analysis, leveraging cloud infrastructure and architecture for seamless scalability, flexibility, and efficiency. For instance, in February 2023, Nokia, a Finland-based corporation operating in the fields of telecommunications, information technology, and consumer electronics, launched AVA Customer and Mobile Network Insights. This offers a cloud-native analytics software solution, utilizing AI and machine learning for simplified 5G network data collection and analysis. This launch augments the web analytics market by providing a comprehensive tool that not only streamlines data processing but also empowers businesses to optimize campaigns across various channels through the creation of data products exposed via open APIs.
The web analytics market report table of contents includes:
- Executive Summary
- Web Analytics Market Characteristics
- Web Analytics Market Trends And Strategies
- Web Analytics Market - Macro Economic Scenario
- Global Web Analytics Market Size and Growth
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- Global Web Analytics Market Competitive Benchmarking
- Global Web Analytics Market Competitive Dashboard
- Key Mergers And Acquisitions In The Web Analytics Market
- Web Analytics Market Future Outlook and Potential Analysis
- Appendix
Top 5 Major Key Players Are:
- Google LLC
- Microsoft Inc
- Facebook Inc
- FullStory Inc
- IBM Corporation
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The report consists of all the detailed profiles for the Web Analytics Market major manufacturers and importers who are influencing the market.
This market study includes drivers and restraints for the market along with the impact they have on the demand over the forecast period derived with the help of SWOT analysis.The Global Web Analytics Market is expected to reach USD 5.1 billion by 2025 from USD 2.1 billion in 2017 and is projected to grow at a CAGR of 23.4 % in the forecast period of 2018 to 2025.The Detailed statistical analysis data is given or represented in Tabular format, Pie Charts, Graphs.
It helps the organization to analyze the number of visitors, page views, action taken on page, traffic and others.
Then it will be easier for the businesses to reach their objectivesSegmental Overview: Global Web Analytics MarketThe market is based on solution, service, deployment type, application and geographical segments.Based on solution, the market is segmented into search engine tracking & ranking, heat map analytics, marketing automation and behavior based targeting.Based on service, the market is segmented into professional services and support and maintenance.Based on deployment type, the market is segmented into cloud and on-premises.Based on application, the market is segmented into social media management targeting & behavioral analysis, targeting & behavioral analysis, multichannel campaign analysis , performance monitoring.Based on geography, the market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & Africa.
Limited., Google, MicroStrategy Incorporated., AT INTERNET, Clicktale, Woopra, Mixpanel, Upsight, Netbiscuits among others.Focal points covered in this Web Analytics Market reportThis Web Analytics Market report provides pin point analysis of the market outlook and later establishes its comparison with current patterns.
Also it creates a relationship of the market outlook with Porter Five Force AnalysisThis research report is inclusive concept of the market progression.
Global Web Analytics Market Research Report: By Component (Solution and Service {Professional Service, Managed Service}), By Deployment (On-Premise and On-Cloud), By Application by Vertical By Region - Forecast till 2025Market OverviewGlobal Web Analytics Market was valued at USD 2.59 Billion in 2018 and is expected to reach USD 9.11 Billion by 2025 at a CAGR of 19.96% during the forecast period, 2019–2025.By Component, the web analytics market has been segmented into solution and service.
The solution segment has been further divided into heat map analytics, marketing automation, search engine tracking & ranking, behaviour-based targeting, and others, whereas the service segment has been further classified as professional service and managed service.
Among the components, the solution segment is expected to dominate the market owing to the increasing adoption of analytical tools to analyse and improve the online user experience.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/9556By Deployment, the market has been categorized as on-cloud and on premise.
Among these, the on-cloud segment is expected to project the higher CAGR owing to the scalability, flexibility, and cost-effectiveness features offered by the cloud.
This helps businesses to efficiently process and report the data insights.By Application, the market has been segmented into social media management, targeting and behaviour analysis, display advertising optimization, multichannel campaign analysis, and others.
Enterprises are increasingly adopting social media applications to maximize customer reach and improve the user experience and sales.By Vertical, the market has been categorized as IT & telecommunications, BFSI, media & entertainment, retail & e-commerce, government, travel & hospitality, and others.
A new research study from “Data Bridge Market Research” with title Web Analytics Market Insights 2019, Global Analysis and Forecast to 2025 provides an in-depth assessment of the Web Analytics Market including key market trends, upcoming technologies, industry drivers, challenges, regulatory policies, key players company profiles and strategies.
Limited., Google ,MicroStrategy Incorporated., AT INTERNET, Clicktale, Woopra, Mixpanel, Upsight, Netbiscuits among others.The Global Web Analytics Market is expected to reach USD 5.1 billion by 2025 from USD 2.1 billion in 2017 and is projected to grow at a CAGR of 23.4 % in the forecast period of 2018 to 2025For In-Depth Review | Get Sample PDF@ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-web-analytics-marketMarket Definition: Global Web Analytics MarketA Web analytics is a collection, analysis and measurement of web data, which provide data about the number of page viewed and number of visitors to a website.
It is a set of strategic procedure executed to maximize online and e-commerce activities.
Benefits of Web Analytics are visitors count, track bounce rate, identify exit pages: measure web traffic, identify target market and many moreMarket Drivers and Restraints:Rising growth in aligning organizational core work with business objectivesGrowth in data volumes creating demand for web analytics demand for graphics software in business processesIncreasing awareness about the effective utilization of vast chunks of unorganized dataImproving performance of web analytics solutionsStringent external regulations across regionslack of professionals in the industryPresence of open source vendorsMarket Segmentation: Global Web Analytics MarketThe market is based on solution, service, deployment type, application and geographical segments.Based on solution, the market is segmented into search engine tracking & ranking, heat map analytics, marketing automation and behavior based targeting.Based on service, the market is segmented into professional services and support and maintenance.Based on deployment type, the market is segmented into cloud and on-premises.Based on application, the market is segmented into social media management targeting & behavioral analysis, targeting & behavioral analysis, multichannel campaign analysis , performance monitoring.Based on geography, the market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & AfricaCompetitive Analysis: Global Web Analytics MarketThe global web analytics market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market in order to sustain in long run.
The report includes market shares of web analytics market for global, Europe, North America, Asia Pacific and South America.Queries Related to the Web Analytics Market :Which application segments will perform better and achieve success in worldwide through the forecast years?What are the key factors driving the market growth?Who are the key vendors in this Industry?Which are the impressive business sectors where best players want their own expansion in future?What are the market dynamics?What are the limits ruining the development rate?What is the focused circumstance to advance development?What are the opportunities and threats faced by the performers in the global market?What are the development rates for this Industry?Why Choose Web Analytics Market Report?Web Analytics Market Report follows a multi- disciplinary approach to extract information about various industries.
Our analysts perform thorough primary and secondary research to gather data associated with the market.
