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Digital Marketing Career Path for SEO & Content Marketers

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janet watson
Digital Marketing Career Path for SEO & Content Marketers

Skipping forward on the digital marketing career path towards content and SEO managers; a more senior and higher level position. When comparing these two, it is clear that both SEO and content managers are 10 years out of college.

48% of content managers list SEO as a skill which is up from 30% of content specialist and 54% of SEO manages list content as their skill which is also 34% higher from SEO specialist. Both of these fields have slightly different top skills as mentioned below:

Content Managers

SEO Managers

Social Media

SEO

Editing

Social Media

Writing

Google Analytics

Blogging

Online Marketing

Marketing Strategy

Web Analytics

Microsoft Office

SEM

 

For SEO managers traditional skills such as web analytics, Google Analytics, and SEO skills are common but so is an experience that comes with paid search. Content managers tend to display wheelhouse skills such as blogging, writing, editing and also tend to develop more tactical expertise and broader approach in marketing strategy.

Janet Watson is part of a web development services. She is an experienced content marketer and web developer

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