Agency marketing is now an important way for businesses to reach their customers and raise recognition of their brand. Many companies try to make a positive difference with their digital marketing, but some do damage to their image by accident. Here are three mistakes that businesses often make in their digital marketing efforts, along with tips on how to avoid them and keep your brand's image safe.
Forgetting to target the right audience
Understanding your target is one of the most important things about marketing. However, a lot of companies make the mistake of drawing too wide of a net or going after the wrong group of people.
Do a lot of study on the market and make specific buyer personas with marketing agency Atlanta to avoid this mistake. Know the demographics, tastes, and problems of the people you want to reach, and then make your marketing statements fit those needs.
Ignoring the right approach on social media
You can reach more people and get the word out about your brand with the help of social media. Yet, many brands still make the mistake of treating social media as a one-way broadcasting channel. They blast followers with promotional content but fail to engage with the audience.
To keep your social media audience from turning against you, put interaction over promotion. Quickly answering comments, messages, and notes will help you connect with your audience in a real way. Show that you value feedback, whether it's good or bad, and deal with issues or concerns in a timely and professional way.
Not Keeping an Eye on Online Reputation
In this day and age, internet reviews and conversations are always changing the image of your brand. However, a lot of companies don't keep an eye on their online image, so bad reviews or false information can spread without being stopped.
Make managing your image a top concern by keeping an eye on how your brand is mentioned on social media, review sites, and forums, among other places online. Find chances to show off good reviews and recommendations, which will boost the reliability and trustworthiness of your brand.
About Mighty 8th Media:
Mighty 8th Media digital marketing agency gives brands an endless supply of creative ideas by providing a full range of services, from planning to digital media. They craft strategies, designs, and stories that attract audiences, pushing brands to new heights with the right planning.
For more information, visit https://www.m8th.com/
Original Source: https://bit.ly/3vEGbqW
Bicoastal, award-winning marketing firm Marketing Maven has announced that its holiday party this year will be hosted by Comedy Cloud, the rising Zoom-based company that presents interactive online shows performed by today’s hottest comedians, all with major television credits including America’s Got Talent, Last Comic Standing, Tonight Show, and Comedy Central.
Founder Ray Ellin personally selects performers for each show based on each company’s culture and needs.
The shows aim to boost company morale and connect remote workers.The event, in honor of the fall harvest, is slated for Tuesday, November 10 at 5 pm ET and is by invitation only.
Marketing Maven staff and guests will be attending.Comedy Cloud is the brainchild of Ray Ellin, who specializes in producing live, interactive online comedy shows for companies and non-profits.
He is an Executive Producer of This Week at the Comedy Cellar on Comedy Central, which recently wrapped its third season.
Ellin is also the owner of Aruba Ray’s Comedy Club on the island of Aruba.
However, be it any time, year, or month, branding and marketing your business is of utmost importance.
You might have a great product with you, but it will be delusional to assume that it’s going to sell itself.In cases of small businesses, the more quickly customers come at you and relate with your brand, the better.Where to look for your marketing then?Should you look after your marketing or hire a boutique marketing agency?We might have some answers for you here.In-House MarketingIn-house marketing is a pretty simple concept- the entire marketing for your business is done by individuals hired and trained by only you.
This allows better communication and specific, targeted efforts that facilitate swift decision-making and amazing results as well.
Several companies act as a boutique digital marketing agency to handle the marketing aspirations of different businesses.These external agencies have been operational for a long time, which is why they have a pretty strong network and other related resources through which they have the potential to deliver immense value to their clients.It’s important to note, however, that these services come at an additional cost.Required Skill setsBecause these two approaches are very different from each other, the skillsets needed in individuals to take care of these approaches are pretty different too.Here are some of those skills- In-House MarketingA well-rounded understanding of your business, which gives them a better chance at formulating an effective marketing strategy.
A skill that probably won’t be available.Agency-based marketingYou will be one to brief them all about your business and what needs to be done in terms of executing a proper marketing plan.
Hiring a boutique digital marketing and the creative agency would be the right call.In-House Marketing- The Good and the BadThe GoodCOST-EFFECTIVENESSQuite a few companies find it more economical to hire a compact team that can take care of the marketing needs in-house.
