Trade shows are great opportunities for small and large companies to showcase their products and services to a sizable audience. Most businesses that participate in trade shows spend thousands of dollars on exhibits, but sometimes they miss the key elements that make trade show booths stand out.
To ensure your booth is a success, you have to focus on your trade show displays, the booth’s design, lighting, and colors. Here’s more on the elements you can’t avoid when you’re setting up a trade show booth.
Design Matters
You can set up an open-space booth, a confined exhibition, or a custom booth. But regardless of which you choose, you have to remember that the design will say a lot about your brand.
Have you used bright colors in the background, or is it dull with dark colors? Usually, bright colors attract attention to your booth and create better impressions. Similarly, your logo and company name should be prominent on your trade show display stands. Sure, you may have invested in high-quality displays, but if you fail to showcase your brand name and logo, people are not going to remember you.
But focusing on your logo and brand name alone is not enough. Your trade show display must also have a short description of your business. It can be just 4-5 words. Cluttering your banner with too much content is a bad idea, as this will distract visitors from the main objective.
Is Your Booth Engaging?
If your trade show booth isn’t appealing, it won’t impress the audience. When you present your business to a large crowd, you need to show them something they can engage with.
Try a video product demonstration, virtual reality, or a physical product demonstration. If your product is tangible, visitors must be able to feel it so they can make an emotional connection.
Unfortunately, not all businesses can do the same thing. But if your business is service-oriented or selling software, you can prepare a demo video or give out free drinks to attract event attendees. Similarly, games and giveaways are great at keeping visitors engaged.
Light Up Your Booth
Lights can definitely make your trade show booth stand out. In fact, booths with sufficient lighting are great at captivating an audience’s attention. Therefore, make sure your booth is adequately lit. Consider using backlit trade show displays to make your brand look more prominent in the event space. Similarly, digital trade show displays and LED backgrounds that feature creatively designed videos and graphics are a big hit.
Let Your Salesmanship Shine Bright
Your trade show booth will certainly look good if the design is first-rate and the lightning is spot-on. And, of course, the trade show displays need to be stunning. But if you lack salesmanship, you may fail to impress your audience. You need to be able to clearly explain what you’re selling and why your products are valuable in the market. Work on your pitching so you can convert visitors into customers.
If you’re looking for premium trade show accessories, like digital trade show displays, tabletop banners, fabric banners, and pop-up banners, connect with Trade Show Display Pros. We have all kinds of banners that’ll suit your needs and budget.
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