Text messaging is not just a way to chat with your friends. It has become a powerful marketing tool for all types of businesses. While it is simple to use, businesses use it to interact effectively with their customers and prospects. If you have not given text marketing a try, still confused about whether you should go for it or not, then have a look at the below-mentioned benefits.
Text Marketing Increases Customer Engagement
As per some studies, mobile phone users touch the device around 2500 times every day. Well, those numbers can be very surprising when it comes to SMS marketing. Every time they pick up their cell phone, they would see the message from you. You can go for different types of text message campaigns, such as insider information, exclusive deals, polls, surveys and more.
More Reliable than Emails
More than 95 percent of the marketing text messages that are sent through SMS are viewed within just five minutes. That means you will witness a better open rate. While the average response time for emails is 90 minutes, in the case of text messages, it is 90 seconds. So, instead of spending your money and time on emails, give this a try.
It can Be Integrated With Other Channels
A professional text message or promotional message service will let you effectively integrate with other existing marketing channels. For example, you can easily integrate with Salesforce, MailChimp and more. All these things will work together so that you can enjoy a better result. Give it a try now.
The benefits or advantages of text marketing are unlimited. Apart from these, it will also help you to know more about your customers, and it is cost-effective. Go for the best Promotional Messaging service and attract more customers to your brand, products, and services.
EZ Texting, the leader in SMS marketing software for business, today announced the results of its Holiday Shopping Survey.
The findings indicate that there’s plenty of good cheer to be found for businesses during this competitive time, especially if they leverage text messaging in their customer engagement efforts.“The Holiday Shopping Survey data shows us consumers have declared their preference for engaging via text marketing,” said Norman Happ, CEO of EZ Texting.
“And businesses continue to recognize that texting is becoming one of the most successful ways to connect with customers and convert sales.”As the holidays approach, business retailers are at the height of holiday promotions and focused on managing the annual shopping rush.
It’s important for them to communicate appropriately with customers in the most effective way.
According to the survey results, texting delivers incentives to motivate customers to visit stores and also promotes online shopping and reaches customers anytime and anywhere.https://www.martechcube.com/how-texting-impacts-holiday-shopping/
Many people don’t know that SMS marketing is a hidden gem, especially in the advertising world.
One of the reasons that have made this activity to be easy is the increased number of people who are using short message service (SMS) as an alternative method of communication.
When it comes to social media or brochure, text message plays a vital role in marketing the name of a business.
This is a surety that there would be a higher open rate of such texts as compared to all other options set for advertising.
Therefore, if you are looking the easiest way of reaching your customers more easily and consistently, give an SMS option a trial.Fast deliveryVirtually, there is no waste of time when it comes to SMSing.
And because we are already aware that there is a higher probability of customers to open sent SMS as compared to other advertising means such as emails, one is guaranteed that the customers will read the important news sent to them as quickly as possible.Cost-effectiveIt is much more affordable to send SMS even if it is to many people as compared to other marketing options such as buying Facebook ad spots.
So, we have various conversational texting strategies and other solutions to interact with customers.The heavy blow to business sectors due to the COVID-19 outbreak, made owners think about strategies for attracting new customers and retaining old ones.
Among all the communication strategies accepted, texting via SMS has gained better reach.How effective is the technique?SMS texting strategies are highly effective, as it has a 98% open rate, and 45% among them replies back.
Usually, this includes a text message application on your smartphone or a chatbot on your website.
At Umbrella Local, you can explore more about text marketing services.What can you do with such a strategy?Here is a list of a few things that the strategy offers:Customers won't waitThey hop from one website to another in search of the right product and services.
This increases the chances of getting a reply from your consumers.Collect customer dataWhile you interact with customers, you can collect important data and make sure you can send more about your business, offers, rewards, and lots more information to them in an appropriate way.
You can send offers or notifications based on real value, and let your customer respond at their convenience.Retain customersWhile it is hard to gain new customers, retaining customers is important for businesses as well.
