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The impact of voice search on Digital Marketing

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Mary B
The impact of voice search on Digital Marketing

“OK, Google, what’s the capital of China?” I heard the 6-year old ask the device. ‘Beijing ‘, it replied within seconds. Digital assistants are everywhere. There are more and more people getting comfortable using it.

There have been several surveys that reveal that the earliest adopters of voice search are millennials.

Therefore, Search Engine Optimization (SEO) specialists need to focus more on the intent and context of the user search.

Surveys reveal that most of the agencies are not geared up for voice search, are not prepping for Artificial Intelligence (AI) and are still struggling to make mobile their priority.

Click to know what voice search is and how is it going to impact the key digital marketing trends?

 

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Mary B
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