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Best Mobile Productivity Apps and Their Successful Promotion Strategies

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Vlad Dm
Best Mobile Productivity Apps and Their Successful Promotion Strategies

What is a productivity app?

In today's world, it's difficult to imagine a business person without assistant apps that are known as apps for productivity. Email clients, cloud document storage, calendars, task managers, etc. from the long list of productivity applications that help businesses operate more efficiently. The choice for users is unlimited. That's why it's important to find a way to stand out if you have created a productivity app or are going to create one.

What makes an app successful

If you want to release a new application or improve your existing mobile app marketing strategy, you need to start by studying the market. Many app developers rely on what they think they know about the market. Don't be that self-confident. Your success is worth double-checking. So make sure you start by researching and gathering the information and the specific data you may need as a basis for your mobile app strategy.
 
mobile app marketing strategyMarket research components
 
Use market data to determine the target audience of the app you are going to develop. Will it be for a narrow interested audience or for a broad mass of users? Market research is also an important step towards identifying current trends and understanding your competitors. In addition, be sure to review the application store data provided by the Apple App Store and Google Play Store to find trendy apps and determine the competitiveness of your own app.
Next, use mobile app market research and data to determine which category of the app store is best suited for your application. In some cases, choosing a less suitable category will lead to greater success rather than competing with a large number of well-established apps in a crowded category.
Advice from Cleveroad
Even if you are targeting a large audience, first concentrate on a narrower niche. What does a narrow-niche market provide? Despite its small size, and the traffic that you get is rather low, you can get a higher conversion rate. Some narrow-niche mobile productivity apps can be aimed at medical professionals, lawyers, small business owners, etc. Having a clearly defined audience, you can truly check the success of your productivity app ideas and the viability of the product.

Types of productivity apps

It's quite easy to choose a narrow niche for your productivity app, because the category itself is very broad. Let me remind you of some of the existing types of productivity apps.
 
types of best productivity apps
Common types of productivity apps

List-making apps

To-do lists are quite useful to organize daily routine tasks as well as work-related stuff. Wunderlist is one of the most thoughtfully created examples of simple list-making apps. Supplied with additional features, such as notifications, sharing, syncing, etc., to-do list apps are always in demand.

Note-taking apps

Smartphone owners will always need a handy tool to gather and save important information for the future. They willingly use Evernote or Simplenote apps in their work and leisure. So why not to offer them a worthy alternative?
 

Calendars and Scheduling apps

Google Calendar is one of best productivity apps in this field. It helps remind you about important events and plans. However, it has its disadvantages which you can eliminate in your productivity planner app.

Time management and time tracking apps

Tools for managing and tracking the amount of time spent on a certain activity will always have admirers among business people, and especially those that are self-employed. There is a great variety of apps to increase productivity: Toggi, Freckle, Timeful, Rescue Time, etc. However, if you have a unique approach to time tracking and managing, you'll surely find your customers.

File storing and sharing apps

This kind of apps serves to save users time when working with documents and files. Google Disk and Dropbox are among the best apps for productivity that store and share files. Yes, the competition is tough here but the customer audience expands rapidly, as well.

Project management tools

These tools are highly focused on the business segment. It's an obvious advantage for startupers, as entrepreneurs and small businesses tend to welcome new and convenient mobile apps for business productivity. What we currently have are services like Trello, Jira, Basecamp, Asana, etc.
 

Marketing strategies for apps that increase productivity - in full article Best Mobile Productivity Apps and Their Successful Promotion Strategies

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