Naveed Ganatra
People are so much obsessed with their perfect tech-combo consisting of text, apps, emails, feeds, and notifications that life just seems incomplete without any of these things. Whether it's a billing queue or you're waiting for your turn at the coffee machine, these few minutes or even seconds give you a chance to toggle through dozens of apps.
The technology has penetrated in our lives at such a fast pace that it's neither seems usual nor bad. Many times, you end up fronting some video content whether it's the educational or entertainment purpose.
Being the most esteemed digital media agency in Dubai, Traffic Digital aims to help clients get along with this new attention economy. Ironically, some of the old myths are holding back marketers from committing to change. So Let’s Dive in:
Myth #1 Attention Spans have shrunk
This is entirely baseless, in fact, the reality is astonishingly converse. Marketers are supposed to keep in mind that the audience has become more literate these days.
Nobody wants to pay attention to your content if it's neither relevant nor appealing. Therefore, people do pay attention and the attention spans of broadened by smart choices. As per the new analysis of customer behavior, 81% of video viewing sessions capture people's attention.
Which means, the audience is paying more attention than ever before. But nowadays, the decisions are smarter, analyzed and informed. In short, come up with some valuable content. If you want attention, just earn it.
Myth #2: All screens are the same
Some marketers still believe that people pay attention to all screens equally, which is not true at all.
Don't trust me? Ask yourself!
How often do you watch TV? How often do you find yourself focused on the content you are watching? And Most Importantly! How many times do you cheat your TV Screen while putting it on and being busy with your phone screen regardless of what you're doing?
Let's face it statistically!
Research shows that people are 1.5X more likely to pay attention when in “lean-forward” viewing mode than in "lean-back" more. And here's another blast! Compared to TV, people are 1.8X as likely to be in a lean-forward mode when watching online video.
In short, these lean-forward moments are the best opportunities for marketers capture the consumers' attention. SO just go for it.
Myth #3: People don't pay attention to ads These Days
Just take your example. How often do you come across ads online? Bazillion times for sure! Not just because you're a marketer, it's because some of those speak to you directly. Precisely, it was a perfect hook to capture you.
From seeing an advertisement the very first time to buying a product, what was so persuasive that a particular product or service turned so desirable for you?
Let's not keep it specific! But it was relevant to you in some way or the other. Perhaps that’s the reason why you just couldn't resist paying attention to that ad and end up being a prominent part of somebody else's email list, sales funnel, potential buyer and converted-customer.
As per IPSOS, relevant ads get 3X more attention than an average ad.
So what's your hook-up strategy for your target audience?
Summary
Do you want to discover some myths regarding consumer attention holding marketers back? Just check out the article now
Warhammer 40,000 Indomitus, Games Workshop’s new exclusive limited-edition box set was released for the public online to pre-order.
Game Workshop is now planning to dole out extra units.
The game was initially called Warhammer Fantasy Battle, as it carried a medieval fantasy theme, where different armies battle it out.
The results of the fights are decided by dice roll and simple arithmetic.The game comprises extensively detailed warrior miniatures that the players use to battle.
The battlefield itself is full of different terrains, like buildings, trees, hills, etc.
Created by Rick Priestly, the game takes on fantastical elements such as dragons and spells even though it is primarily based on warfare from the medieval times.The new launch was carefully planned aheadThe pre-order was launched across many different international time-zones; even then all it took was a matter of minutes.
The Babysitter: Killer Queen is a comedy horror film directed by McG.
It was released on September 10, 2020, and has not gained that much fame as Netflix wanted.
It is a sequel to the film, The Babysitter, which was released in the year 2017.
The most lovely things in this film are over-the-top death scenes, the scary moments, and the campy humor of Cole’s therapy sessions.A New Primary AntagonistSamara Weaving, like Bee, played the character of Cole’s babysitter in the film, The Babysitter.
It would not be the right choice for the franchise to make Samara Weaving again plays the role of the main antagonist.
It was an excellent decision because Melanie was a good and long-time friend from the first movie, and showing her as a villain in this film was a decent twist.Bringing The Original Cult BackIt is always a great decision to bring back the original cast for a sequel because recasting and writing a movie script for completely different characters can be frustrating.
Since Draymond Green’s debut of the Converse G4 in low top form, along with Converse’s announcement of the shoe (and the initial leaks of the sneaker), we’ve seen quite a bit of interest in these performance basketball sneakers.
While Converse did provide some details, there are still questions yet to be answered.
We’re here to address them with an initial look at the Converse G4 Hi.Heavily influenced by the Converse ERX-260, you will see elements of that sneaker in the Converse G4 outsole, including the forefoot’s fanned out sections of traction, the pivot point, and an inverted blade pattern that sweeps from midfoot to heel.The pattern may seem flat at first, but the tread itself is thick with varying layers of depth and space between the grooves.
For that, traction seems like it will be capable of handling both indoor and outdoor play.
We’ll be putting the shoe through its paces before confirming.When it was announced that two of Nike’s leading cushion technologies would be utilized in the forefoot and heel of the Converse G4, both excitement and further questions were raised.
Both are housed within an unnamed foam that is both plush and allows for a good deal of compression.Overall, this makes for a comfortable setup on initial wear as both the Zoom Air and React are right underfoot.
Cheapest Mobile Accessories Online, Purchasing latest mobile accessories has become a fashion for everyone.
Now people buy mobile phones accessories for communication as well as entertainment purpose.
