Internet and digital media have changed the way people interact and make purchasing decisions today. Digital platforms like FaceBook, Twitter, Instagram, Snapchat etc. keep on updating their platforms constantly. Therefore keeping up with the latest developments in the market becomes crucial.
An efficient Digital Marketing company is well aware of the current innovative trends working in the industry.
For 2018, the digital marketing trends are listed below:
Mobiles
The number of people using smartphone devices is increasing at a rapid pace. A sound mobile-friendly strategy that engages the future customer should be a priority for every business. Not only should the people be able to read the content on mobiles, but you should also allow mobile interactivity.
Focused effort
The aim is to provide quality content with one media platform entirely focused on providing helpful and original content to your customers. The content can be in the form of a podcast, well-written blog or a live stream video on a weekly or bi-monthly basis.
Chatbots
Chatbots are tools that can send a response to your customer's comments and questions. These are used to engage the customers, clarify their doubts, answer general queries and close the deal sometimes. You can choose to hire a digital marketing agency in Delhi for promoting your products effectively online.
Reviews
Traffic through search engine optimized content is still one of the important sources of organic traffic for many of the businesses. There are a number of factors that affect the ranking and number of reviews on a website is one of the crucial factors in deciding the ranking in Google. A firm plan to get reviews for your product should be put in place as it increases the trust and credibility of the business in people’s eyes.
Videos
There is a substantial rise in video content all over the internet. Videos are interesting and easier to digest than the written text. Videos on your website can increase your conversion rates by as much as 80%. Commit yourself to adding periodical videos on your website in the form of YouTube Videos; FaceBook lives or any other video. And do not ignore videos should work equally well on mobile devices too.
Offer Value
Divert your attention from enticing a customer to buy your product. Telling stories in a compelling way is an art that cannot be ignored. Stories offer value to the potential customers. Deliver the value first to strengthen your brand’s name in the market. Showcase your business in the best possible way, and the sales will flow automatically.
Influencer
The advantages of celebrity branding are well-known. Develop long-term relationships with the key social media influencers and work on hiring the influencers that go well with your brand’s product and image.
Marketing is an ongoing process and to keep your brand ahead in the market; you will have to update your content and marketing strategies according to the change in customers demand. Keeping a close eye on the impact of these trends on your business is as important as adopting these trends.
