One of the basic assets of an e-commerce website must be a robust, optimized and fast online store. If one fails to provide that, then there is no point in saying the business as web-based as the only vessel where they can funnel profit is unfit. I have seen many online business owners who doubt the use of mobile apps for their e-commerce businesses. Well, after this post, you will definitely look for a mobile app developer.
Why!!!
Because in this post, I will give you a list of the benefits you will miss if you don’t have a mobile app for your business. The usage of mobile devices has increased drastically in the recent years. According to Google, 58% of mobile users use their mobile devices to check MRPs and product descriptions of a product. 66% of these people make at least one purchase in a week from their mobile devices.
In a nutshell, the need for mobile apps in e-commerce business is at its zenith. Let’s discuss the benefits of Android applications which you don’t want to miss in your e-commerce business. So, without further ado, let’s get you started,
·Android App Load Faster Than the Website
As a digital marketer, I understand that most of the viewer quit your website due to the slow page loading speed of your e-commerce website. High bounce rate can be lethal to your online business. This is where Android mobile apps play an important role. You can reduce the bounce rate of your e-commerce store by serving your customers with a mobile application. It loads quicker than the mobile version of a website. In addition to that, you can serve your customers well by offering them better user experience and functionality.
· Android Apps Have Higher User Engagement & Enhanced Usability
When you facilitate your prospects with an Android app, you encourage them to get engaged with your app. It is an indication of better user engagement. A mobile app also allows the user to share the item out on the social media platforms. The social media platform is the best marketing channel which invites people to engage with your mobile app. It not only advertises your products out in the social media platforms but also make sure that your visitor enjoys better functionality as well.
· E-commerce is Transforming to M-Commerce
The use of mobile as I said earlier has grown drastically from the year 2016. If you believe in the facts of Statista, Over 22.3% of all digital transactions were contributed by mobile devices. This shows that in the coming time people will be depended on mobile devices for payments rather than visiting slow loading websites or more they will stop visiting the stores (That’s my speculation!!!). Introduction of mobile devices in the realm of e-commerce coined another term which we call m-commerce. In the mobile-driven world, no one wants to miss an opportunity to connect with customers. Why would you miss such an opportunity!!!
· Android Apps Help You to Create Advanced Marketing Strategies
You know about native and hybrid apps right? When you take leverage of mobile applications for your e-commerce business, you also allow yourself to leverage some of the core features of your Android smartphones like camera and messengers. You can introduce these features as inbuilt functions in your Android app and then you will help your customer not to leave your app before making any purchases. I reckon this as one of the strategies of advanced marketing tactics.
Conclusion
Are you looking for an Android app developer who can help you in building a robust and feature-rich Android app for your e-commerce business? Mention you confusions in the comments section and I will get back to you as soon as possible. Till then, have a great day ahead!!!
Author Bio
Tarun Puri is a young, energetic and quality oriented Digital Marketing professional & Editor at Seasia InfoTech is known for his immense knowledge of marketing strategies. He often writes about mobile development, technology, entrepreneurship, startups and business-related topics.
Of course, they won't deal with manufacturing and they won’t deal with require to worry about unsold goods or stock which can make a huge loss.
Coming years has a drastic change in the Manufacturing, Supply Chain, Retail units with the logistic companies.
It's been agreed that now 40% of purchases are happening over the logistic companies such as e-commerce and woo-commerce businesses and expected to reach 75% in coming days.
If you are stepping to enter in a Logistical business sector then you must reach this article.
Many reasons to say “why having an e-commerce app is beneficial to businesses.” And how advantageable it is to have an e-commerce mobile app for your business: It helps you target the audience globally.Increases online visibility of your business.Helps in building brand recognition.Makes it easy for the customers to reach.Allows you to communicate with the customers and interact with them.Keeps the customers engaged with your products.Quick updates to customers about your business regarding discounts or sale through push notifications.
Folks are now super busy with own schedules hence their is highly less preferred ones who spare some to buy at a local shop in limited choices unless they have a tight time to buy or unexpected plan.
While at one point of time, businesses only focused on establishing a strong market name and for that they invested in having their very own website.
However, the needs of an ecommerce business have somewhat changed over the years and currently it is considered a major necessity for any online store business to have a well developed mobile app.
For the rest 92% of cases, they prefer to use mobile apps.
Hence unless an enterprise has a well developed app to represent its interests, it is likely to lose out on a major part of its business.
Additionally, customers who shop with the ecommerce store also get back within a period of 30 days to do their next shopping with the ecommerce store.
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