In every eCommerce trade, Marketing Funnel generally involves a complete journey of your target audience from being a visitor to a buyer of your products/services. Generally, marketing funnels include multiple stages of a customer’s journey like awareness, consideration, preference, purchase, loyalty, and advocacy. Though, several marketers have separated it into four stages i.e. Awareness stage, Interest stage, Decision stage and Action stage. All these stages play crucial roles in your website’s performance collectively.
In this writing, we will emphasize the different ways that can help you to achieve all the four stages of an effective Marketing funnel.
Let’s begin!
Content Strategies
An effective content strategy on your website leads you to increased traffic, brand awareness, sales, conversion rates etc. Thus, you need to implement it wisely. You may have a blog section that can engage your visitors regarding the latest trends in technology, any new update or any USP that you have via a storytelling content material.
Apart from the blog section, you can use your words on homepage to precisely convey your aim behind your website. Brief and relevant product descriptions always work to attract customers on their first visit. You need to consider the following key point while curating the content for your eCommerce store:
- Relevancy of content with your target audience
- Blog content should add value to the visitors
- Brief and revealing product descriptions
- Guiding content that relates to visitor’s need for your services
Overall, your content strategy should revolve around “Grow, Educate, Offer”
SEO optimization
“According to Ignite Visibility, #1 position on Google search results receives a 44.64% click-through rate.”
SEO (search engine optimization) helps to generate awareness of your website to consumers. Whether the user is searching for a product or an answer to their problems, they are more likely to do an online search rather than visiting physical places or asking. So, it becomes crucial for you being a retailer to get SEO done for your eCommerce store.
Every BigCommerce web development comes equipped with an advanced SEO features and further, customization options that can do the job for you. A few built-in advances include the following:
- Microdata
- Optimized page architecture
- 301 redirects and URL rewrites
- Optimized URLs
- CDN and site-wide HTTPS
- and many more.
Mobile Optimization
Mobile commerce offers you an instant connectivity with your consumer base. At present, it is grabbing a larger share market as today’s consumer is more dependent on their smartphone rather than desktop. It is more likely possible that your target base only prefers to purchase your products via mobile. Thus, it becomes paramount for you to offer an optimized mobile experience to them.
Considering this need for mobile-friendly websites, BigCommerce offers Stencil themes that are extremely responsive and optimized. They provide you with fast loading times on smartphones by default. So, you need not worry to maintain a separate version to suit mobile devices. You can easily avail this theme’s benefits while choosing to recruit BigCommerce web developer.
Social Media Presence
Social media and eCommerce are very closely interwoven terms for every online merchant. A social media presence allows you to outstand with a fortified brand presence among millions of other business owners within a shorter time span. Also, it helps you to create an effective brand awareness with cost-effective modules that do not require any technical expertise to get managed.
And, BigCommerce provides you with an elegant solution to serve this need. It offers built-in selling on two most powerful social media platforms i.e. Facebook, Instagram, and Pinterest. These three social media giants are the internet’s most important shopping platforms.
Apart from these two, BigCommerce also offers you powerful enterprise integrations and eCommerce apps that you can consider while thinking to spread brand awareness on multiple social media platforms.
CONCLUSION
Whether you deal in apparel or food or any other industry, all the above-mentioned ways are equally capable enough to enhance the customer engagement and their overall experience on your web store. And, every BigCommerce web development helps you to achieve each one of them effectively with a complete flexibility to extend in the future.
When you are planning to create a successful BigCommerce online store, you will definitely need the help of a highly skilled BigCommerce developer.
For a BigCommerce developer, you will most likely see rates ranging from $ 30 to $ 50 per hour, depending on the skill and experience of the professional.
However, the idea of cost is not that simple, and you will most likely need some information about the developer's hourly rate, which is what this article is about.
BigCommerce is a sophisticated hosting platform that is always improving to deliver a better user experience.
Hire Bigcommerce Developer for a web store, this can make a significant difference.
A BigCommerce developer will be familiar with BigCommerce's limitations and solutions.
Being an eCommerce entrepreneur does not mean you need to be a proficient software or web developer.
Actually, even being a successful online business person does not require you to be a web developer.
It’s a nice skill to have, but history - and sales figures - have shown that you don’t need to be a techie to run a successful ecommerce operation.However, that doesn’t mean you don’t need to offer a quality user experience and provide value not only with your products and services but also with the functionality of your online store.
In order to do that, there is an argument that you do actually need to be a developer.
It is true that there are already pre-made third-party apps that can streamline your ability to collect payments, arrange for shipping, track inventory, and more, but even a project as “straightforward” as an API integration or configuring an existing app can get hairy right quick.Most of the time, you don’t even need to touch code, but when you do, altering so much as a single character can put a fatal flaw in a system that will wreck your UX.
Ask yourself a pretty simple series of questions.
