Internet penetration is increasing at a rapid rate, in fact there are more than 4 billion internet users in the world 1.
Businesses have seen that consumers have moved online and with the change in buying behavior, more businesses are launching their websites.
To lure these 4 billion users, around 200 million active websites are present on the internet 2.
Now, the challenge arises to reach out to these users. People who come online do all kinds of searches ranging from asking questions, searching for solutions, searching for products etc.
Your aim is to reach out to these people, but how?
Search Engine Optimization
SEO is the process of optimizing your website with quality content to bring more traffic through organic search engine results.
Search Engine Optimization is an important process for every organization which has an online presence.
Though there’s a lot of competition and your competitors are already present in the first page of search engine results, it shouldn’t demotivate you.
No website receives good search engine rankings on the first day. When you do SEO of your website, you’ll divide it into 2 parts:
On-page SEO– Factors which you need to consider on your website in order to make it user and search engine friendly.
Off page SEO– Off page factors are those which are not done on the website. They define the popularity of the website like backlinks, mentions etc.
While you may be ready to follow latest seo trends to boost your search engine rankings, it is essential to follow some base on-page seo factors.
Hannah puts light on the importance of image optimization and showcases some SEO tips to increase image-related search and social traffic When you think of search engine optimization (SEO), you probably think of using keywords within text content, but there are more ways to optimize your blog posts to boost search traffic.Optimizing images for search engines is an often overlooked method of increasing search traffic to your blog,and it only takes a few seconds to turn images that might get skipped by search engines into neon signs that your content is relevant, high quality, and useful to search audiences.In other words, don’t just rely on the most popular blog SEO tricks or commonly used blog post SEO techniques.
Instead, take your SEO efforts a step further by optimizing images, and you’ll see your search traffic and your blog grow even more!Following are five easy ways to optimize images in your blog posts.
The more tips you implement on your blog, the better.
Image File SizeSearch engine indexing and ranking algorithms typically weigh site load time as an important factor in delivering relevant results to keyword searches.
For example, Google assumes that a website that loads quickly in a user’s web browser offers a better user experience than a site that loads very slowly.
Therefore, save images that you plan to publish on your blog in the smallest size possible.It’s faster for you to just upload an image at its original size, but that 3000 pixel X 2500 pixel image not only takes up a lot of space in your hosting account but also causes your blog to load slowly in web browsers.
However, people often forget that although content is an important aspect, it shouldn’t be the only one guiding your SEO strategy.
This is why I have combined a ‘list-icle’ of sort explaining what SEO content is and how to optimize your content to complement your SEO strategies.First and foremost, SEO content writing focuses on keeping the layout, keyword composition and mode of delivery (text/info-graphic/video) in compliance with search engine algorithms.
Given below are 5 things you need to do in order to optimize your content for SEO;Ensure that your primary keyword appears in the title, whether it is a web page or a blog postThe main keyword and related keywords & phrases should be uniformly distributed throughout the pageLatent Semantic Indexing keywords or LSI keywords are related keywords or suggestive keywords for your primary keywords.
Use them in your content along with the primary keyword for better ranking opportunities.Keywords, including the LSI keywords should be used under H1, H2, and H3 (, and ) tags for better emphasis.Keywords should be used as anchor text when linking to other blog posts and web pages on your website.Along with relevancy, quality and engaging content,Local SEO friendly formatting plays a huge role in optimizing the content for search engines.
Meaningless content with random targeting and no defined niche only attracts penalties from Search Engines.Incorporate Keywords: Your content should not give the impression of carefully strategized keyword positions yet the keywords should be strategized carefully.
Study your keywords properly and keep them in your mind while writing your content, the best write-ups are those that use the keywords unintentionally helping both the search engine as well as the user.Promotion Post-publishing: Once you publish your content, ensure that you leave no stones unturned while promoting the said content.
