Mobile app development lifecycle is a complex maze. It is also about creating top ranking mobile apps to reach out to a wider audience. The mobile application industry is often surrounded with misconceptions and disbeliefs.
Here are few misconceptions about mobile application development:
Just build good apps and users will flock to your app
Mobile application development is not just about getting your app live. Probably, the app development is the easiest part. The most important and overlooked aspect is mobile app optimization and marketing. Reaching out to users is what sets you apart from others.
After investing considerable resources in terms of work, money and time, don’t just leave the app on its fate. If you are not exactly sure about mobile app marketing, hire experts. With the fierce competition in app stores, the chances of your app been discovered is tough.
Underestimating Importance of Wireframes
Great idea begins with prototyping. Your app will not travel a long distance without adequate groundwork. In mobile app development, the initial phase begins with wireframes, a basic representation of the structure of a mobile application. This depicts a roadmap indicating basic functions of your apps. Prototyping is devoid of graphics and colors and not meant to be the final application, only a prototype.
Mobile app is just about coding
Mobile application development services just don’t entail coding. It is a complete package starting right from ideation to designing a user friendly design. It is essential to stay updated of latest technology, trends, and adapt to emerging techniques.
Remember, mobile application development is not about getting everything right in the first version. It is an iterative process. Think about building a Minimum Viable Product (MVP) with essential features and launch it. Depending upon user feedback and market response, you can further enhance your mobile application. You can build mobile app step-by-step.
Idea validation is the cornerstone of mobile application development strategy. Don’t randomly ask friends or relatives about their feedback. Instead, test your mobile application from people who use the app or professional mobile app testers.
Trusting your instincts is good, but mobile marketing and testing is based on research, analysis, gathering feedback and strategic decision making. Trusting your relatives or following your instincts might work sometimes, but it’s time to follow statistics, rather than pure intuition.
It is all about aesthetics
If you think mobile application development is all about aesthetics. Think about it again. Content is the core. While beautiful and appealing design attracts attention of users, content is the nucleus. Engaging content and functionality makes people use the app again and again.
App developers need to focus on increasing the user base, engagement level, ROI as well as implementing emerging technologies. Depending on focus areas, app developers need to measure the effectiveness of strategy by using analytics and user testing. Mobile application development company can measure the success of their applications utilizing analytics. This way, you can overcome misconceptions of mobile app development to build winning apps.