Currently, it is a must-have to be active on social media and to operate in the e-commerce sector.
E-commerce is a process where parties buy & sell products and services or send information by means of an electronic network, the Internet.
At a high level, electronic commerce is based on technologies engaged in mobile commerce, online transaction processing, electronic data interchange (EDI), inventory and supply management systems, automated data collection systems, and digital marketing. It can also be accompanied by wider technologies for mobile devices, social media, and email tools.
The e-commerce industry continues to grow on an annual basis, with 11.9% of total sales in 2018. Over the next few years, we are going to see the rise of even more trends, all of them will be likely designed for delivering a better user experience to customers. Thus, it is just a matter of time until most of our purchases are made online. Staying abreast of such trends is the most effective way to ensure that you don’t get left behind.
Here are the trends currently shaping the e-commerce industry.
Social-commerce, a Subset of E-commerce
Social media is embedded in our daily activities. This fact effectively changes the buyer-seller landscape. Brands stay in touch with their clients via popular social networks to create a personal relationship. More advanced technical features are integrated into social media that are directed to shorten the buying cycle. In the future, the one-click "Buy" button will likely be adopted by most social networks.
M-commerce
Using applications on smartphones and tablets to buy and sell products is known as mobile-commerce or m-commerce. Today, the percentage of consumers using mobile devices constitutes a half of all internet traffic, meaning it is of high importance that e-commerce shops adapt to mobile screens and, in some cases, even build a separate app for the specific purpose of reaching these buyers and following mobile e-commerce trends.
Solely the presence of a website or mobile app does not guarantee tremendous success. It is important to make sure that you create the best online shopping experience. Client engagement and retention are key indicators to focus on.
Omni-Channel is the New Normal
According to Google, around 85% percent of users begin their shopping journey on one device and continue on another. It can start with an Instagram advert and end up at a leather jacket store down the street. This message from consumers has set the trend of aligning online and offline sales channels.
This approach is called omni-channel, meaning all the means of interaction with a customer should provide the feeling of one entity. Each detail of a particular company, its brand, marketing content, and ads should communicate the same concept.
In order to stay competitive, enterprises will need to employ an omni-channel strategy. This complex system implies a high-load backend to maintain and merge data from all the sales and social channels.
Follow this article to find out more detailed information about mobile ecommerce trends.
The term “digital transformation” has always been the main focus of businesses.
This organizational growth was designed to drive businesses from the analog generation to digital, with all consumer touchpoints owning a digital fingerprint, both offline and online.
A lot of innovation is coming as there is new and unmet demand for brands to be innovative for reaching their customers online.
Right from running their household to helping their kids’ education to work for a living.
Several organizations are shifting their business models to establish this “new normal.”Required Coordination and FlexibilityExploring the old days of quarantine preparationOver the past few years, the initiative has worked as a global helpdesk for emerging countries to fulfill the knowledge gap on e-commerce information and resources, and catalyze partnership amongst its partners.Read more - What is the Future of eCommerce after COVID-19
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